Senior Brand Lead, Earned Media & Social

YUM; Plano (TX); Hybrid; USD 151,000 - 159,000; Full time

Job summary

KFC is seeking a Sr. Brand Manager, Earned Media, Brand Social & Culture, to lead social-first, culture-led marketing.

Hybrid role reporting to the Director of Integrated Marketing Communications and partnering with IMC leadership, cross-functional teams, and agencies to shape conversations and drive earned impact. You will spot trends, turn them into brand-defining moments, craft bold, culturally sharp work, and build a creator ecosystem that expands reach.

Qualifications

• 7–10+ years of experience in social, PR, influencer, or culture-led marketing roles.
• Deep understanding of social platforms and internet culture.
• Experience working with creators and earned media strategies.
• Ability to move fast and stay scrappy while maintaining strategic focus.

Responsibilities

• Lead culture-driven social and earned media initiatives.
• Partner with IMC leadership to set campaign direction from day one.
• Spot trends and turn them into brand-defining moments.
• Build and activate creator ecosystem for wider reach.
• Manage budgets for social, PR, influencer activations.
• Track performance and translate insights into action.
• Support reputation and communications during key moments.

Skills

Social media strategy

Influencer marketing

PR communications

Collaboration

Culture awareness

Fast-paced

Job description

KFC is seeking a Sr. Brand Manager, Earned Media, Brand Social & Culture, to lead social-first, culture-led marketing.

Hybrid role reporting to the Director of Integrated Marketing Communications and partnering with IMC leadership, cross-functional teams, and agencies to shape conversations and drive earned impact. You will spot trends, turn them into brand-defining moments, craft bold, culturally sharp work, and build a creator ecosystem that expands reach.