Cultural Media Planner & Insights Strategist

interTrend Communications, Inc.; Plano (TX); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Pet-friendly offices

Volunteer programs

Collaborative culture

Job summary

Intertrend is looking for a curious, proactive and analytically minded Media Planner who can turn audience insights, cultural understanding and media opportunities into effective communications plans.

This role goes beyond building tactical media plans, contributing across the planning process from understanding audiences to developing cross-channel recommendations and translating results into actionable insights.

Qualifications

• Minimum 2 years in media planning, including campaign strategy, media research and performance analysis.
• Curious, proactive, and asks questions to explore opportunities.
• Resourceful and solutions-oriented. You own issues and move work forward.
• Analytical; can turn data into insights and recommendations.
• A storyteller who explains what numbers mean for the client.
• Collaborative across Media, Strategy, Creative, Account and Analytics.
• Nimble and willing to learn beyond a defined task list.

Responsibilities

• Media & Communication Planning across cross-channel opportunities.
• Develop strategic, cross-channel media recommendations based on objectives, insights, behavioral data and research.
• Understand paid, owned and earned media; contribute perspectives to planning.
• Recommend audiences, channels, partners, KPIs, budgets and activation approaches.
• Collaborate with Strategy, Creative and Account teams to connect media thinking with campaign ideas and journeys.
• Participate in ideation and bring forward media-led opportunities.

Skills

Media planning

Campaign strategy

Media research

Performance analysis

Analytical

Storytelling

Collaborative

Curious and proactive

Accountable

Nimble

Job description

Intertrend is looking for a curious, proactive and analytically minded Media Planner who can turn audience insights, cultural understanding and media opportunities into effective communications plans.

This role goes beyond building tactical media plans, contributing across the planning process from understanding audiences to developing cross-channel recommendations and translating results into actionable insights.