CTV Product Leader: AI-Driven Growth & Strategy

Integral Ad Science; New York (NY); On-site; USD 250,000 - 400,000; Full time

Job summary

Integral Ad Science (IAS) is seeking a visionary Vice President of Product for CTV to own the end-to-end strategy across buy-side, sell-side, and Publica. You will lead a 6–7 person product team, shape a multi-year roadmap, and partner with GTM to drive revenue impact while embracing AI to advance TV advertising.

You will guide strategy, foster a culture of innovation, and influence cross-functional partners to deliver products that elevate media quality and performance.

Qualifications

• 15+ years in Product Management with focus on programmatic, video, and/or CTV advertising products.
• Demonstrated success leading and delivering complex products from strategy through launch.
• Proven experience coaching and developing high-performing product teams (≥5 years in leadership).
• Strong ability to lead through ambiguity, manage trade-offs, and influence without direct authority.

Responsibilities

• Define the vision and strategic roadmap for all CTV products across buy-side and sell-side, including Publica initiatives.
• Lead, mentor, and grow a 6–7 person product management team with a culture of innovation and accountability.
• Drive execution against an ambitious roadmap focusing on content-transparency, pre-bid controls, and quality-to-revenue alignment.
• Partner with GTM and Product Marketing to launch products, drive market adoption, and deliver revenue impact.
• Directly link product strategy to revenue growth and business outcomes.
• Represent IAS with external clients and executives, guiding complex stakeholder negotiations and partnerships.

Skills

CTV strategy

Leadership

Product management

AI in product

Cross-functional influence

Revenue growth focus

Job description

Integral Ad Science (IAS) is seeking a visionary Vice President of Product for CTV to own the end-to-end strategy across buy-side, sell-side, and Publica. You will lead a 6–7 person product team, shape a multi-year roadmap, and partner with GTM to drive revenue impact while embracing AI to advance TV advertising.

You will guide strategy, foster a culture of innovation, and influence cross-functional partners to deliver products that elevate media quality and performance.