VP, Product Management - CTV

Integral Ad Science; New York (NY); On-site; USD 250,000 - 400,000; Full time

Job summary

Integral Ad Science (IAS) is seeking a visionary Vice President of Product for CTV to own the end-to-end strategy across buy-side, sell-side, and Publica. You will lead a 6–7 person product team, shape a multi-year roadmap, and partner with GTM to drive revenue impact while embracing AI to advance TV advertising.

You will guide strategy, foster a culture of innovation, and influence cross-functional partners to deliver products that elevate media quality and performance.

Qualifications

• 15+ years in Product Management with focus on programmatic, video, and/or CTV advertising products.
• Demonstrated success leading and delivering complex products from strategy through launch.
• Proven experience coaching and developing high-performing product teams (≥5 years in leadership).
• Strong ability to lead through ambiguity, manage trade-offs, and influence without direct authority.

Responsibilities

• Define the vision and strategic roadmap for all CTV products across buy-side and sell-side, including Publica initiatives.
• Lead, mentor, and grow a 6–7 person product management team with a culture of innovation and accountability.
• Drive execution against an ambitious roadmap focusing on content-transparency, pre-bid controls, and quality-to-revenue alignment.
• Partner with GTM and Product Marketing to launch products, drive market adoption, and deliver revenue impact.
• Directly link product strategy to revenue growth and business outcomes.
• Represent IAS with external clients and executives, guiding complex stakeholder negotiations and partnerships.

Skills

CTV strategy

Leadership

Product management

AI in product

Cross-functional influence

Revenue growth focus

Job description

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Job Description: Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. This is a career-defining opportunity to lead our fastest-growing and highest-priority product area. As the Vice President of Product for CTV, you will be the single-threaded owner responsible for our entire Connected TV strategy across both buy-side and sell-side initiatives, including Publica. Reporting directly to the Chief Product Officer, you will shape the future of TV advertising. As an AI-first company, we are looking for a visionary leader with deep CTV domain expertise who will challenge the status quo, inspiring teams to leverage AI and solve the industry's biggest challenges. This role has significant investment and visibility at the highest levels of the company, including the board and senior leadership team.\

What you'll get to do:

• Define the Vision: Own and articulate a clear, compelling vision and strategic roadmap for all CTV across both buy-side and sell-side, along with Publica-related product initiatives, ensuring they align with our mission to be the benchmark for media quality.
• Lead, Inspire, & Develop: Manage, mentor, and elevate a high-performing team of 6–7 product managers, instilling strong talent development principles and fostering a culture of innovation, accountability, and continuous growth.
• Drive Execution & Delivery: Guide your team to deliver against an ambitious roadmap with speed and quality while delivering key milestones across content-transparency measurement, pre-bid controls, and shifting media quality toward measurable business performance.
• Drive Commercial Success: Partner with Go-To-Market and Product Marketing teams to launch new products, drive successful market adoption, and ensure the commercial success and revenue impact of your product portfolio.
• Directly link product strategy to revenue growth
• Strategic Partnerships: Become the internal and external evangelist for our CTV products, building deep relationships and managing complex stakeholder needs across Business Development, M&A, engineering, sales, and key clients & industry partners
• Innovate & Grow: Conduct market research, opportunity assessments, and competitive analysis to keep IAS at the forefront of the evolving CTV landscape, identifying opportunities for both organic growth and potential acquisitions.

You should apply if you have most of this experience:

• Deep technical and market knowledge of the CTV ecosystem, including SSAI, header bidding, ad serving, DSPs, and SSPs.
• 15+ years in Product Management, with a significant portion of your career focused on programmatic, video, and/or CTV advertising products.
• Demonstrated success building and delivering complex products from strategy through launch—including experience navigating product failures and extracting key learnings to drive future innovation
• A proven track record of managing, coaching, and developing high-performing product teams, with at least 5+ years in a leadership role.
• Exceptional ability to lead through ambiguity, manage trade-offs, and influence cross-functional partners without direct authority
• A strong commercial mindset, with proven experience linking product strategy directly to revenue growth and business outcomes.
• A passion for innovation and change management, with the ability to inspire teams to leverage new technologies like AI to redefine what's possible.
• Outstanding communication skills with a proven track record of directly engaging external clients, presenting to executive boards, and inspiring internal engineering teams
• A demonstrated ability to thrive in a fast-paced, high-growth environment, with a passion for building what's next and a willingness to roll up your sleeves to get it done.
• Strong business acumen, with experience in M&A evaluation and complex partner negotiations being a significant plus.

Primary Location Base Pay Range: $250,000.00 - $400,000.00 Annual

About Publica We are a team of entrepreneurs & tech developers embarked on a crazy adventure to become the leading video advertising technology for internet-powered devices. Love watching shows, streaming or live sports games? Well, we’re currently working on building the best platform for Connected TV monetization - this includes all the apps accessible from a Smart TV or via an AppleTV, Chromecast, Roku, etc. This means that we need to handle billions of ad requests seamlessly and provide the best-in-class data for Publishers to make educated decisions about their ad stack.

Equal Opportunity Employer: Publica and IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

California Applicant Pre-Collection Notice: We collect personal information (PI) from you in connection with your application for employment or engagement with Publica and IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at [e-mail]. To learn more about us, please visit www.getpublica.com