VP, Product Management – CTV

Jobtailor

California (MO)

On-site

USD 180,000 - 240,000

Full time

6 days ago
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Job summary

Jobtailor is seeking a senior product leader to own the vision and strategy for all CTV initiatives across buy-side and sell-side efforts. You will lead a team of 6–7 product managers, guiding an ambitious roadmap focused on content transparency, pre-bid controls, and media quality metrics.

You will partner with GTM and Product Marketing to drive market adoption and revenue growth, while evangelizing CTV products internally and to clients.

Qualifications

  • 15+ years in Product Management, with focus on programmatic, video, and/or CTV advertising products.
  • Demonstrated success delivering complex products from strategy through launch, including learning from failures.
  • Proven track record coaching and developing high-performing product teams with leadership experience.

Responsibilities

  • Own and articulate the vision and strategic roadmap for all CTV across buy-side and sell-side initiatives.
  • Manage, mentor, and elevate a team of 6–7 product managers.
  • Guide delivery of an ambitious roadmap and milestones across content-transparency measurement, pre-bid controls, and measurable media-quality business performance.

Skills

Product Management
CTV Ecosystem Knowledge
Team Leadership
Go-To-Market Strategy
Revenue Growth
Strategic Roadmapping

Tools

SSAI
DSPs
SSPs
AI Technologies

Job description

  • Own and articulate the vision and strategic roadmap for all CTV across buy-side and sell-side initiatives, including Publica-related product initiatives.
  • Manage, mentor, and elevate a team of 6–7 product managers.
  • Guide delivery of an ambitious roadmap and milestones across content-transparency measurement, pre-bid controls, and measurable media-quality business performance.
  • Partner with Go-To-Market and Product Marketing teams to launch products, drive market adoption, and deliver revenue impact.
  • Serve as an internal and external evangelist for CTV products.
  • Build relationships and manage stakeholder needs across Business Development, M&A, engineering, sales, clients, and industry partners.
  • Conduct market research, opportunity assessments, and competitive analysis.
  • Identify opportunities for organic growth and potential acquisitions.
  • Report directly to the Chief Product Officer and engage with the board and senior leadership team.
Requirements
  • Deep technical and market knowledge of the CTV ecosystem, including SSAI, header bidding, ad serving, DSPs, and SSPs.
  • 15+ years in Product Management, with a significant portion focused on programmatic, video, and/or CTV advertising products.
  • Demonstrated success building and delivering complex products from strategy through launch, including navigating product failures and extracting key learnings.
  • Proven track record of managing, coaching, and developing high-performing product teams, with at least 5+ years in a leadership role.
  • Exceptional ability to lead through ambiguity, manage trade-offs, and influence cross‑functional partners without direct authority.
  • Strong commercial mindset, linking product strategy directly to revenue growth and business outcomes.
  • Passion for innovation and change management, inspiring teams to leverage technologies like AI.
  • Outstanding communication skills, including engaging external clients, presenting to executive boards, and inspiring engineering teams.
  • Ability to thrive in a fast‑paced, high‑growth environment and willingness to roll up your sleeves.
  • Strong business acumen; experience in M&A evaluation and complex partner negotiations is a significant plus.
Core Competencies

Demonstrates deep technical and market knowledge of the CTV ecosystem, with a strong focus on product management, team leadership, and strategic growth initiatives. Proven ability to drive product strategy, manage complex stakeholder relationships, and deliver measurable business outcomes.

Highest-signal resume keywords
  • Product Management
  • CTV Ecosystem Knowledge
  • Team Leadership
  • Market Research
  • Commercial Mindset
ATS Optimization Keywords
Hard Skills
  • Programmatic Advertising
  • Video Advertising
  • CTC Product Development
  • Product Strategy
  • Complex Product Delivery
  • M&A Evaluation
  • Stakeholder Management
  • Competitive Analysis
  • Ad Serving
  • Header Bidding
Soft Skills
  • Exceptional Communication
  • Leadership
  • Change Management
  • Influencing Without Authority
  • Coaching
Industry Keywords
  • CTV
  • Business Development
  • Go-To-Market Strategy
  • Revenue Growth
  • Media Quality
Tools & Technologies
  • SSAI
  • DSPs
  • SSPs
  • AI Technologies
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