- Own and articulate the vision and strategic roadmap for all CTV across buy-side and sell-side initiatives, including Publica-related product initiatives.
- Manage, mentor, and elevate a team of 6–7 product managers.
- Guide delivery of an ambitious roadmap and milestones across content-transparency measurement, pre-bid controls, and measurable media-quality business performance.
- Partner with Go-To-Market and Product Marketing teams to launch products, drive market adoption, and deliver revenue impact.
- Serve as an internal and external evangelist for CTV products.
- Build relationships and manage stakeholder needs across Business Development, M&A, engineering, sales, clients, and industry partners.
- Conduct market research, opportunity assessments, and competitive analysis.
- Identify opportunities for organic growth and potential acquisitions.
- Report directly to the Chief Product Officer and engage with the board and senior leadership team.
Requirements
- Deep technical and market knowledge of the CTV ecosystem, including SSAI, header bidding, ad serving, DSPs, and SSPs.
- 15+ years in Product Management, with a significant portion focused on programmatic, video, and/or CTV advertising products.
- Demonstrated success building and delivering complex products from strategy through launch, including navigating product failures and extracting key learnings.
- Proven track record of managing, coaching, and developing high-performing product teams, with at least 5+ years in a leadership role.
- Exceptional ability to lead through ambiguity, manage trade-offs, and influence cross‑functional partners without direct authority.
- Strong commercial mindset, linking product strategy directly to revenue growth and business outcomes.
- Passion for innovation and change management, inspiring teams to leverage technologies like AI.
- Outstanding communication skills, including engaging external clients, presenting to executive boards, and inspiring engineering teams.
- Ability to thrive in a fast‑paced, high‑growth environment and willingness to roll up your sleeves.
- Strong business acumen; experience in M&A evaluation and complex partner negotiations is a significant plus.
Core Competencies
Demonstrates deep technical and market knowledge of the CTV ecosystem, with a strong focus on product management, team leadership, and strategic growth initiatives. Proven ability to drive product strategy, manage complex stakeholder relationships, and deliver measurable business outcomes.
Highest-signal resume keywords
- Product Management
- CTV Ecosystem Knowledge
- Team Leadership
- Market Research
- Commercial Mindset
ATS Optimization Keywords
Hard Skills
- Programmatic Advertising
- Video Advertising
- CTC Product Development
- Product Strategy
- Complex Product Delivery
- M&A Evaluation
- Stakeholder Management
- Competitive Analysis
- Ad Serving
- Header Bidding
Soft Skills
- Exceptional Communication
- Leadership
- Change Management
- Influencing Without Authority
- Coaching
Industry Keywords
- CTV
- Business Development
- Go-To-Market Strategy
- Revenue Growth
- Media Quality
Tools & Technologies
- SSAI
- DSPs
- SSPs
- AI Technologies