CTV Paid Media Specialist – Subscriber Growth (Hybrid)

Aquent (United States); New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Aquent is partnering with a leading global entertainment company to grow subscribers via strategic CTV paid media in New York. The Sr Specialist, Connected TV will plan, negotiate, buy, and optimize OTT/CTV campaigns across Roku, Fire TV, Samsung, LG, and Vizio.

You will monitor budgets, track performance, and collaborate with marketing teams to drive lower-funnel outcomes such as CPA/ROAS while staying ahead of OTT trends.

Qualifications

• 3+ years of digital media planning and performance media buying.
• Strong analytics and data-driven decision making.
• Budget management and campaign attribution understanding.
• Excellent communication and collaboration in a fast-paced environment.

Responsibilities

• Plan, negotiate, buy and optimize OTT/CTV paid media across partner platforms.
• Drive subscriber growth and retention through performance marketing initiatives.
• Manage budgets, track changes, and produce campaign reports for stakeholders.
• Coordinate with cross-functional teams to align campaigns with goals and KPIs.
• Ensure tracking and attribution are properly set up for measurement.

Education

Bachelor's degree or equivalent experience

Tools

Kochava

Google Analytics

Adobe

Excel

Job description

Aquent is partnering with a leading global entertainment company to grow subscribers via strategic CTV paid media in New York. The Sr Specialist, Connected TV will plan, negotiate, buy, and optimize OTT/CTV campaigns across Roku, Fire TV, Samsung, LG, and Vizio.

You will monitor budgets, track performance, and collaborate with marketing teams to drive lower-funnel outcomes such as CPA/ROAS while staying ahead of OTT trends.