CTV Paid Media Analyst – Growth & ROI Focus

Publicis Groupe; New York (NY); Vor Ort; USD 61.000 - 94.000; Vollzeit

Benefits dieser Stelle

Paid time off

Flexible working arrangements

Work Your World program (Publicis)

Zusammenfassung

Starcom, embedded with Warner Bros. Discovery in New York, seeks a paid media specialist to drive CTV campaigns and cross-platform initiatives from the client side while remaining part of Starcom's network.

You will gain hands-on experience with streaming services and global campaigns. Expect collaboration with cross-functional teams, a fast-paced environment, and opportunities to optimize campaigns for efficiency.

Qualifikationen

• 1–2+ years of hands-on paid media experience, with at least 1 year in CTV.
• Experience using self-service media buying tools (e.g. Amazon DSP).
• Able to link media outcomes with business outcomes.
• Strong troubleshooting and QA skills with attention to detail.

Aufgaben

• Execute global campaigns with varied goals (subscriber acquisition, installs, tune-ins).
• Lead CTV planning and media-buying across territories/brands with ROI focus.
• Stay updated on market trends and liaise with partners to advance CTV offerings.
• Collaborate with Acquisition Strategy to define goals, targeting, and executional recommendations.
• Manage CTV strategists to ensure best practices and flawless execution.
• Serve as CTV expert and platform partner, trend-spotter; build internal/external relationships.

Kenntnisse

Paid media

CTV

Agency experience

Analytical

Project management

Multitasking

Communication

Excel

Ausbildung

Bachelor's degree or higher

Tools

Amazon DSP

Self-service platforms

Jobbeschreibung

Starcom, embedded with Warner Bros. Discovery in New York, seeks a paid media specialist to drive CTV campaigns and cross-platform initiatives from the client side while remaining part of Starcom's network.

You will gain hands-on experience with streaming services and global campaigns. Expect collaboration with cross-functional teams, a fast-paced environment, and opportunities to optimize campaigns for efficiency.