CTV Measurement Strategy & Partnerships Lead

Amazon; New York (NY); Hybrid; USD 213,000 - 288,000; Full time

Job summary

Amazon is seeking a Principal, CTV Measurement Strategy & Business Development to drive the next era of connected TV measurement across our video properties and partner networks. You will shape measurement frameworks, collaborate with product and sales teams, and push for industry standards and partnerships that unlock greater advertiser value.

You will lead cross-functional efforts to translate market insights into scalable strategies, influence senior executives, and represent Amazon Ads in

Qualifications

• Bachelor's degree or equivalent.
• 10+ years in advertising tech, measurement or media.
• Proven track record leading partnerships and BD initiatives.
• Deep expertise in video/CTV measurement methodologies.
• Ability to influence executives and drive consensus.
• Experience with measurement providers, publishers and ad tech.
• Strong analytical and communication skills.
• Global company experience with multi-country responsibilities.
• Active participation in industry bodies.
• Knowledge of data clean rooms and privacy-preserving measurement.
• Understanding of programmatic advertising and DSP/SSP tech.

Responsibilities

• Develop comprehensive measurement strategies for CTV advertising across Amazon's video properties and publisher partnerships.
• Drive innovation in measurement solutions addressing diverse advertiser needs.
• Lead strategic BD initiatives with measurement providers and technology platforms.
• Represent Amazon Ads in industry associations and standards bodies.
• Collaborate with Product, Sales, and Analytics to translate market insights into actions.

Skills

Advertising tech

Measurement expertise

Strategic partnerships

Executive influence

Industry leadership

Data-driven analysis

Cross-functional collaboration

Programmatic basics

Education

Bachelor's degree or equivalent

Master's degree or above in business, economics, math, engineering, stats or related field

Job description

Amazon is seeking a Principal, CTV Measurement Strategy & Business Development to drive the next era of connected TV measurement across our video properties and partner networks. You will shape measurement frameworks, collaborate with product and sales teams, and push for industry standards and partnerships that unlock greater advertiser value.

You will lead cross-functional efforts to translate market insights into scalable strategies, influence senior executives, and represent Amazon Ads in