Principal, CTV Measurement, Amazon Ads Strategy & Business Development (Advertising)

Amazon; New York (NY); On-site; USD 213,000 - 288,100; Full time

Benefits offered by this job

RSUs

Health insurance

401(k) matching

Job summary

Amazon Ads in New York is seeking a Principal to advance CTV measurement strategy and drive business development with measurement providers and partner platforms. You will bridge product, partnerships, and go-to-market efforts to maximize the value of premium CTV investments.

The role demands strategic vision, stakeholder influence, and cross-functional execution across product, sales, and analytics teams to deliver long-term value for advertisers and Amazon.

Qualifications

• Bachelor’s degree or equivalent in a relevant field.
• 10+ years in advertising tech, measurement, or media.
• Proven leadership in complex BD initiatives and partnerships.
• Deep expertise in video/CTV measurement methods.
• Ability to influence senior executives.

Responsibilities

• Develop and execute CTV measurement strategies for Amazon Ads.
• Lead strategic BD initiatives with measurement providers and platforms.
• Represent Amazon Ads in industry associations and standard bodies.
• Collaborate with Product, Sales, Analytics to translate insights into strategy.
• Drive cross-functional execution across exec and technical reviews.

Skills

Strategic partnerships

Measurement expertise

Executive communication

Analytics

Advertising tech

Education

Bachelor's degree or equivalent

Master’s degree or above

Tools

Ad tech platforms

Data clean room tech

Job description

Principal, CTV Measurement, Amazon Ads Strategy & Business Development

Job ID: 10371543 | Amazon.com Services LLC

Advance the future of Connected TV (CTV) advertising measurement by developing innovative strategies that help advertisers unlock unprecedented insights and value. In this pivotal role, you’ll bridge technology, partnerships, and strategic vision to evolve how brands understand and optimize their CTV advertising investments across Amazon's premium video properties and third‑party publisher partnerships.

As Principal, CTV Measurement Strategy & Business Development, you will lead the development and execution of measurement strategies that enable advertisers to better quantify and maximize the value of premium CTV investments. You’ll drive thought leadership across industry bodies, evaluate emerging measurement technologies and partnerships, and build business development frameworks that extend beyond any single initiative to deliver long‑term organizational value. Expect to move seamlessly between executive strategy sessions, technical deep dives, and cross‑functional collaboration.

This is a high‑impact role requiring both strategic vision and collaborative execution. You’ll work at the intersection of product innovation, partnership development, and go‑to‑market strategy to ensure Amazon Ads remains at the forefront of CTV measurement innovation. Work collaboratively with industry measurement providers and standards bodies to support advertiser choice and innovation across CTV.

Key job responsibilities

• Develop comprehensive measurement strategies for CTV advertising across Amazon’s video properties and publisher partnerships
• Drive innovation in measurement solutions that address diverse advertiser needs
• Lead strategic business development initiatives with measurement providers and technology platforms
• Represent Amazon Ads in industry associations and standards bodies
• Collaborate closely with Product, Sales, and Analytics teams to translate market insights into actionable strategies

Basic Qualifications

• Bachelor’s degree or equivalent
• 10+ years of professional experience in advertising technology, measurement, media, or related fields
• Proven track record of leading complex business development initiatives and strategic partnerships in the digital advertising or media ecosystem
• Deep expertise in video/CTV measurement methodologies, including panel‑based measurement, census‑based approaches, and emerging alternatives
• Demonstrated ability to influence senior executives and drive consensus across multiple stakeholder groups
• Experience working with measurement providers, publishers, advertisers, or advertising technology platforms
• Strong analytical skills with ability to evaluate technical solutions and business models
• Excellent written and verbal communication skills, with ability to translate complex technical concepts into business value

Preferred Qualifications

• Master’s degree or above in business administration, economics, mathematics, engineering, statistics or related field
• Experience with advertising publishers and marketing/creative agencies
• Experience working within a global company, with multi‑country responsibilities
• Active participation in industry organizations such as IAB, ARF, VAB, or similar bodies
• Track record of thought leadership through published research, speaking engagements, or industry working groups
• Experience with data clean room technologies, privacy‑preserving measurement, and identity solutions
• Understanding of programmatic advertising, DSP/SSP technologies, and ad serving infrastructure

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York – 213,000.00 – 288,100.00 USD annually