CTV Measurement & Partnerships Strategy Lead

Amazon; New York (NY); On-site; USD 213,000 - 288,100; Full time

Benefits offered by this job

RSUs

Health insurance

401(k) matching

Job summary

Amazon Ads in New York is seeking a Principal to advance CTV measurement strategy and drive business development with measurement providers and partner platforms. You will bridge product, partnerships, and go-to-market efforts to maximize the value of premium CTV investments.

The role demands strategic vision, stakeholder influence, and cross-functional execution across product, sales, and analytics teams to deliver long-term value for advertisers and Amazon.

Qualifications

• Bachelor’s degree or equivalent in a relevant field.
• 10+ years in advertising tech, measurement, or media.
• Proven leadership in complex BD initiatives and partnerships.
• Deep expertise in video/CTV measurement methods.
• Ability to influence senior executives.

Responsibilities

• Develop and execute CTV measurement strategies for Amazon Ads.
• Lead strategic BD initiatives with measurement providers and platforms.
• Represent Amazon Ads in industry associations and standard bodies.
• Collaborate with Product, Sales, Analytics to translate insights into strategy.
• Drive cross-functional execution across exec and technical reviews.

Skills

Strategic partnerships

Measurement expertise

Executive communication

Analytics

Advertising tech

Education

Bachelor's degree or equivalent

Master’s degree or above

Tools

Ad tech platforms

Data clean room tech

Job description

Amazon Ads in New York is seeking a Principal to advance CTV measurement strategy and drive business development with measurement providers and partner platforms. You will bridge product, partnerships, and go-to-market efforts to maximize the value of premium CTV investments.

The role demands strategic vision, stakeholder influence, and cross-functional execution across product, sales, and analytics teams to deliver long-term value for advertisers and Amazon.