Remote Measurement Lead, TV/CTV Analytics

Pinterest; New York (NY); Remote; USD 146,000 - 300,000; Full time

Job summary

Pinterest is seeking a Measurement Lead for tvScientific to own how we quantify, communicate, and optimize CTV and performance TV investments. Build a measurement framework, partner with Sales, CS, Product, and Analytics, and translate complex data into client-ready narratives that drive revenue growth.

You will design reporting, enable scalable measurement pipelines, and collaborate with product and engineering to ensure data quality and governance.

Qualifications

• 7+ years in marketing science, media analytics, or performance measurement at a platform, DSP, TV/CTV partner, or analytics consultancy.
• Deep hands-on experience with incrementality testing, attribution, and performance diagnostics for digital and/or CTV campaigns.
• Strong SQL/Excel skills and familiarity with BI and visualization tools; able to QA and interpret complex datasets.
• Excellent storyteller who can translate noisy, technical results into simple narratives and actionable client recommendations.

Responsibilities

• Develop the end-to-end measurement strategy for tvScientific campaigns, including incrementality, attribution, MMM, and test-and-learn playbooks.
• Design and operationalize standard reporting, experimentation frameworks, and learning agendas for priority advertisers.
• Partner with Sales and CS to diagnose performance, craft insights, and package results into compelling client-ready stories and recommendations.
• Collaborate with Product, Engineering, and Analytics to ensure Pinterest tvScientific data quality, governance, and scalable pipelines for measurement.
• Create repeatable templates - dashboards, one-pagers, and QBR materials - that make measurement easy to use for customer-facing teams.
• Proactively identify measurement gaps and new opportunities, including new lift methodologies, vertical benchmarks, and creative/landing page insights.
• Leverage AI-powered tools and workflows to accelerate insight generation, automate measurement reporting, and surface patterns across large datasets at scale.
• Serve as the internal SME for tvScientific measurement: educate GTM teams, support strategic pitches, and represent the program in cross-functional forums.

Skills

Marketing analytics

Incrementality testing

Attribution

Storytelling

Cross-functional collaboration

SQL

Excel

Data visualization

Advertising technology

Education

Bachelor's degree in Business or Marketing

Job description

Pinterest is seeking a Measurement Lead for tvScientific to own how we quantify, communicate, and optimize CTV and performance TV investments. Build a measurement framework, partner with Sales, CS, Product, and Analytics, and translate complex data into client-ready narratives that drive revenue growth.

You will design reporting, enable scalable measurement pipelines, and collaborate with product and engineering to ensure data quality and governance.