CTE Outreach & Enrollment Specialist

Cape Fear Community College; Wilmington (NC); On-site; USD 42,000 - 54,000; Full time

Job summary

Cape Fear Community College seeks an Outreach Specialist to serve as the primary student recruitment and lead generation representative for CTE and CE programs. The role focuses on building and managing a pipeline of prospective students via community outreach, partnerships, presentations, referrals, and relationship-based recruitment.

The position emphasizes tracking leads, coordinating engagement activities, and supporting enrollment growth through proactive outreach and warm handoffs to

Qualifications

• Experience with outreach and recruitment strategies for CTE/CE programs.
• Ability to develop and manage outreach activities to generate prospective student leads.
• Ability to maintain regular communication with prospective students and move them through the enrollment funnel.

Responsibilities

• Generate, track, and manage prospective student leads through community outreach, presentations, events, referrals, and partnership activities.
• Track and manage prospective student leads, engagement activities, and enrollment pipeline progress to support enrollment goals.
• Conduct one-on-one consultations with prospective students to identify career interests and recommend educational pathways.
• Maintain regular communication with prospective students throughout exploration phase and facilitate warm handoffs to Student Services for admissions, advising, and enrollment.
• Utilize CRM and student tracking systems to document interactions, monitor lead progress, and evaluate recruitment outcomes.
• Coordinate follow-up communications and engagement activities designed to move prospects through enrollment funnel.

Skills

Lead generation

Prospective student recruitment

Presentations

CRM systems

Relationship building

Data tracking

Communication

Tools

CRM software

Job description

Cape Fear Community College seeks an Outreach Specialist to serve as the primary student recruitment and lead generation representative for CTE and CE programs. The role focuses on building and managing a pipeline of prospective students via community outreach, partnerships, presentations, referrals, and relationship-based recruitment.

The position emphasizes tracking leads, coordinating engagement activities, and supporting enrollment growth through proactive outreach and warm handoffs to