Cross-Sell Demand Gen Lead for B2B SaaS Growth

Socket.dev; New York (NY); Hybrid; USD 140,000 - 180,000; Full time

Job summary

Rippling is seeking a Senior Demand Generation Manager on the Growth Marketing team to own campaigns that expand revenue from existing customers. You'll build email sequences, ads, webinars, and direct mail that move customers toward buying additional Rippling products.

This cross-functional role partners with growth, product marketing, brand, content and sales to test, scale programs, and drive MQLs, pipeline, and revenue across the customer lifecycle.

Qualifications

• 6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies.

Responsibilities

• Own & execute demand generation campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking.
• Write email nurture drips, run in-app and paid advertising to educate customers around webinars, gated content, products and thematic topics.
• Work with your demand gen counterpart for in-app targeting and email nurture to convert leads into pipeline.
• Collaborate cross-functionally with other teams, including sales, growth, marketing operations, analytics, product marketing, content marketing and brand marketing to execute your campaigns.
• Analyze performance across touchpoints and identify areas to optimize. Shift resources to what's working, test new ideas quickly, and scale what moves the needle.
• Serve as the connective tissue across marketing, product-led growth, and sales-ensuring messaging, timing, and experience are aligned across the customer lifecycle.

Skills

Lifecycle marketing

Demand generation

Email marketing

Analytics (Excel/SQL)

Cross-functional collaboration

Project management

Growth marketing

Tools

Iterable

SFDC

Snowflake

Outreach

Job description

Rippling is seeking a Senior Demand Generation Manager on the Growth Marketing team to own campaigns that expand revenue from existing customers. You'll build email sequences, ads, webinars, and direct mail that move customers toward buying additional Rippling products.

This cross-functional role partners with growth, product marketing, brand, content and sales to test, scale programs, and drive MQLs, pipeline, and revenue across the customer lifecycle.