Senior Demand Generation Manager, Core HR Cross-Sell

Socket.dev; New York (NY); Hybrid; USD 140,000 - 180,000; Full time

Job summary

Rippling is seeking a Senior Demand Generation Manager on the Growth Marketing team to own campaigns that expand revenue from existing customers. You'll build email sequences, ads, webinars, and direct mail that move customers toward buying additional Rippling products.

This cross-functional role partners with growth, product marketing, brand, content and sales to test, scale programs, and drive MQLs, pipeline, and revenue across the customer lifecycle.

Qualifications

• 6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies.

Responsibilities

• Own & execute demand generation campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking.
• Write email nurture drips, run in-app and paid advertising to educate customers around webinars, gated content, products and thematic topics.
• Work with your demand gen counterpart for in-app targeting and email nurture to convert leads into pipeline.
• Collaborate cross-functionally with other teams, including sales, growth, marketing operations, analytics, product marketing, content marketing and brand marketing to execute your campaigns.
• Analyze performance across touchpoints and identify areas to optimize. Shift resources to what's working, test new ideas quickly, and scale what moves the needle.
• Serve as the connective tissue across marketing, product-led growth, and sales-ensuring messaging, timing, and experience are aligned across the customer lifecycle.

Skills

Lifecycle marketing

Demand generation

Email marketing

Analytics (Excel/SQL)

Cross-functional collaboration

Project management

Growth marketing

Tools

Iterable

SFDC

Snowflake

Outreach

Job description

About the role

Rippling is growing fast, aiming for $1B+ in revenue. A big part of that growth means getting existing customers to buy more of our products, not just landing new customers. That's the job.

As the Senior Demand Generation Manager on the Growth Marketing team, you'll own the campaigns that get current customers interested in more of what Rippling offers. You'll build email sequences, ads, webinars, and direct mail campaigns that keep customers engaged and move them toward buying additional products.

This is a highly cross-functional role. You'll work closely with growth, product marketing, brand, content and sales to build, test, and scale programs that impact MQLs, pipeline, and revenue.

Rippling's marketing engine has always been a growth lever - Kleiner Perkins partner Mamoun Hamid calls Rippling "the 1% of the 1%" - and expanding our cross-sell motion is central to unlocking our next phase of scale.

What you will do

• Own & execute demand generation campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking.
• Write email nurture drips, run in-app and paid advertising to educate customers around webinars, gated content, products and thematic topics.
• Work with your demand gen counterpart for in-app targeting and email nurture to convert leads into pipeline.
• Collaborate cross-functionally with other teams, including sales, growth, marketing operations, analytics, product marketing, content marketing and brand marketing to execute your campaigns.
• Analyze performance across touchpoints and identify areas to optimize. Shift resources to what's working, test new ideas quickly, and scale what moves the needle.
• Serve as the connective tissue across marketing, product-led growth, and sales-ensuring messaging, timing, and experience are aligned across the customer lifecycle.

What you will need

• 6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies.
• Comfort using: Iterable, SFDC, Snowflake, Outreach or similar tooling
• Proven track record of using demand generation marketing to improve activation, retention, and customer LTV.
• Customer obsession that you translate into punchy, specific copy.
• Deep expertise in marketing automation, journey building, A/B testing, and customer segmentation.
• Knowledge of when to use AI vs what needs a human touch
• Clear, concise communicator with the ability to work across teams and influence stakeholders at all levels. Bonus points for previous close collaboration with sales teams.
• Analytical mindset—you can parse complex data, spot opportunities, and act on them quickly. Data-driven decision-making - experience analyzing datasets in Excel or SQL to draw insights and measure impact.
• Strong project management abilities - balancing multiple initiatives while collaborating across teams like growth, sales, marketing ops, and brand.
• Comfortable operating in a fast-paced environment you're energized by experimentation and rapid iteration.
• PLG or B2C lifecycle demand-gen/growth experience using usage signal to drive pipeline is a plus.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [e-mail]

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone's compensation - including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.