Cross Product Lifecycle Marketing Manager

ONE (one.app); United States; Remote; USD 90,000 - 120,000; Full time

Job summary

ONE (one.app) is seeking a Lifecycle Marketing Manager to drive customer engagement. This role involves leading lifecycle initiatives and scalable strategies to increase product adoption. The ideal candidate will have over 8 years of B2C marketing experience, focusing on cross-sell and lifecycle strategies. Join us in making financial progress accessible to millions!

Benefits

Competitive base salary

Stock options

Health benefits from Day 1

401(k) plan with company match

Remote-friendly and flexible time off

Opportunities for growth

Qualifications

• 8+ years of experience in B2C marketing focused on lifecycle and growth.
• Proven experience in multi-product marketing strategies.
• Strong collaboration skills with cross-functional teams.

Responsibilities

• Own the cross-product lifecycle and cross-sell strategy.
• Partner with product marketers to align campaign priorities.
• Optimize lifecycle journeys for product discovery.

Skills

Customer Journey Mapping

Segmentation

Performance Data Analysis

Collaboration

Proactivity

Job description

About OnePay

OnePay is a consumer financial services app with an exceedingly simple mission: to help people achieve financial progress.

Tens of millions of Americans today are unbanked or underbanked, meaning they don’t have enough money in savings to cover a minor emergency. They pay too much in fees, don’t have access to credit at affordable rates, and have little ability to grow their wealth. OnePay’s vision is to create a single app for consumers to save, spend, borrow, and grow their money, bringing our mission to life with simple and accessible banking, credit, and payments products that deliver a best-in-class experience to millions of customers. Our products include:

• Checking and high-yield savings accounts

• Domestic and international peer-to-peer payments

• Credit Builder and credit score monitoring

• Digital wallet / contactless payment solutions

• Buy-now-pay-later installment loans at Walmart

Why do we have a right to win? We have the backing of Walmart (a Fortune 1) and Ribbit Capital (a preeminent fintech investor), are deeply embedded with the distribution of the world’s largest omnichannel retailer, and have an industry-leading multi-product value proposition — all in addition to having some of the best people and talent in the industry.

There’s never been a better time to build a category-defining business and there has rarely been a team better positioned for the opportunity. Join us!

The Role

As a Lifecycle Marketing Manager at OnePay, your work will have a direct impact on customer engagement and revenue growth, driving everything from cross-product lifecycle initiatives to scalable cross-sell strategies that help customers discover and adopt the right products for their needs. You will:

• Own the cross-product lifecycle and cross-sell strategy to deepen customer engagement across key journeys

• Partner with product-specific marketers to align messaging, timing, and campaign priorities across verticals

• Build and continuously optimize lifecycle journeys that increase discovery and adoption of adjacent OnePay products

• Leverage audience segmentation, rigorous testing, and performance data to scale high-performing cross-sell touchpoints

• Serve as a center of excellence for lifecycle and CRM best practices, supporting and upskilling adjacent teams

You Bring

• 8+ years of experience in B2C marketing with a focus on lifecycle, CRM, or growth marketing

• Proven track record of owning multi-product marketing strategies, including cross-sell and upsell

• Experience mentoring or managing marketers, and guiding strategy across cross-functional teams

• Deep understanding of customer journey mapping, segmentation, and experimentation frameworks

• Strong collaboration skills with the ability to influence cross-functional partners and drive alignment

• Drive and proactivity - everyone here is a builder and executor

What We Offer

• Competitive base salary, stock options, and health benefits from Day 1

• 401(k) plan with company match

• Remote-friendly (US), flexible time off (FTO), and opportunities for growth

• A high-growth, mission-driven, inclusive culture where your work has real impact

Standard Interview Process

• Initial Interview with Talent Partner

• Technical or Hiring Manager Interview

• Team Interview

• Executive Interview

• Offer!

Equal Employment Opportunity

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at [e-mail].