Conversion Rate Optimization Specialist

Thesciongroupllc; Chicago (IL); On-site; USD 67,000 - 72,000; Full time

Benefits offered by this job

Discretionary bonus

PTO & holidays

Health insurance

Dental insurance

Vision insurance

401k matching

Paid maternal leave

Parental leave

Learning reimbursement

Job summary

The Scion Group LLC in Chicago, IL is seeking a Conversion Rate Optimization Specialist to build and optimize high-performance digital experiences focused on conversion, engagement and lead generation. You will design experiments, analyze user behavior, and partner with marketing and development teams to drive measurable improvements in conversion rates.

Ideal candidates have 2+ years in CRO, digital marketing or web analytics, solid experience with GA4, GTM and testing platforms, and a strong

Qualifications

• Bachelor's degree in Marketing, Psychology, Statistics, or related field.
• 2+ years of CRO, digital marketing, UX optimization or web analytics experience.
• Experience running A/B or multivariate testing programs.
• Strong understanding of conversion funnels, user behavior analysis and website performance metrics.
• Experience with GA4, Google Tag Manager and reporting tools.
• Familiarity with experimentation platforms such as Convert, Optimizely, VWO or similar.
• Understanding of UX/UI principles and mobile-first optimization.
• HTML/CSS knowledge for implementing test variations.
• Ability to interpret data and communicate findings clearly to both technical and non-technical stakeholders.
• Strong attention to detail and organizational skills.

Responsibilities

• Build and manage conversion optimization programs, including A/B and multivariate testing initiatives, Specials incentives management, value proposition for community websites
• Develop testing hypotheses based on user behavior analysis, heatmaps, analytics and session recordings
• Identify conversion barriers, usability issues and opportunities for improvement across websites and landing pages
• Analyze website funnels, engagement metrics and lead generation performance to drive optimization strategies
• Ensure testing accuracy, consistency and proper QA across all digital experiences
• Measure and report on experiment performance, wins and learnings
• Monitor KPIs including conversion rate, lead quality, engagement and form completion rates
• Build dashboards and reporting frameworks using GA4, Looker and other analytics platforms
• Analyze user behavior using tools such as Fullstory, Hotjar etc.
• Collaborate with marketing teams to evaluate campaign strategy, promotional offer and performance on the websites
• Assist with attribution analysis and performance benchmarking across properties and brands
• Partner with developers to implement tests and website enhancements
• Work closely with SEO, Marketing, and Sales to align optimization efforts with broader marketing goals
• Maintain testing documentation, experiment roadmaps and optimization calendars
• Stay current on CRO trends, experimentation tools and UX best practices

Skills

CRO fundamentals

A/B testing

Multivariate testing

GA4

Google Tag Manager

Heatmaps analysis

User behavior analysis

UX/UI awareness

HTML/CSS basics

Data storytelling

Education

Bachelor's degree in Marketing, Psychology, Statistics

Tools

Looker

Fullstory

Hotjar

Convert

Optimizely

VWO

Job description

Your Opportunity

The Conversion Rate Optimization Specialist builds, optimizes and maintains high-performance web experiences with a focus on conversion optimization, user engagement and lead generation. This role focuses on design, development and optimization of digital experiences using analytics, testing platforms and behavioral insights to improve website performance. The ideal candidate combines technical understanding, user experience knowledge and analytical problem solving to drive measurable improvements in conversion rates and business objectives.

This position will be based full-time out of our corporate headquarters in Chicago, IL.

Your Responsibilities

Conversion optimization & experimentation

• Build and manage conversion optimization programs, including A/B and multivariate testing initiatives, Specials incentives management, value proposition for community websites
• Develop testing hypotheses based on user behavior analysis, heatmaps, analytics and session recordings
• Identify conversion barriers, usability issues and opportunities for improvement across websites and landing pages
• Analyze website funnels, engagement metrics and lead generation performance to drive optimization strategies
• Ensure testing accuracy, consistency and proper QA across all digital experiences
• Measure and report on experiment performance, wins and learnings

Analytics and Reporting

• Monitor KPIs including conversion rate, lead quality, engagement and form completion rates
• Build dashboards and reporting frameworks using GA4, Looker and other analytics platforms
• Analyze user behavior using tools such as Fullstory, Hotjar etc.
• Collaborate with marketing teams to evaluate campaign strategy, promotional offer and performance on the websites
• Assist with attribution analysis and performance benchmarking across properties and brands

Collaboration & implementation

• Partner with developers to implement tests and website enhancements
• Work closely with SEO, Marketing, and Sales to align optimization efforts with broader marketing goals
• Maintain testing documentation, experiment roadmaps and optimization calendars
• Stay current on CRO trends, experimentation tools and UX best practices

What We Require

• Bachelor's degree in Marketing, Psychology, Statistics, or related field
• 2+ years of experience in CRO, digital marketing, UX optimization or web analytics
• Experience running A/B or multivariate testing programs
• Strong understanding of conversion funnels, user behavior analysis and website performance metrics
• Experience with GA4, Google Tag Manager and reporting tools
• Familiarity with experimentation platforms such as Convert, Optimizely, VWO or similar
• Understanding of UX/UI principles and mobile-first optimization
• HTML/CSS knowledge for implementing test variations
• Ability to interpret data and communicate findings clearly to both technical and non-technical stakeholders
• Strong attention to detail and organizational skills

Operational Details

• Job location is based at Scion’s Chicago corporate headquarters.
• Working hours consist of standard daytime business hours.

Your Benefits

• Discretionary annual bonus
• Paid Time Off + Floating Holidays
• Health Insurance
• Dental Insurance
• Vision Insurance
• 401k Matching
• Paid Maternal Leave
• Parental Leave
• Learning reimbursement opportunities

Equal Employment Opportunity Assurance

The Scion Group LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, religion, creed, national origin, color, gender, sex, sexual orientation, gender identity or expression, age, physical or mental disability (as long as the employee/applicant is otherwise qualified for the job with or without a reasonable accommodation), genetic information, HIV/AIDS status, marital status, uniformed service, veteran status, pregnancy or other legally protected status or category under federal or state law. The Scion Group LLC complies with applicable state and local laws governing nondiscrimination in employment in all locations in which the Company has properties. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation, training and other terms and conditions of employment. The Scion Group LLC is committed to the principles of equal employment opportunities.

Salary

Base salary range for this full-time position: $67,000 – $72,000 USD (Illinois)