CRO Funnel Strategist

Strikepoint; Laguna Beach (CA); Hybrid; USD 65,000 - 85,000; Full time

Job summary

An established industry player in digital marketing seeks a dynamic CRO Funnel Strategist to optimize marketing funnels and enhance conversion rates. In this role, you'll leverage your expertise in conversion psychology and hands-on execution to improve landing pages and offers, ensuring a seamless buyer journey. Collaborating with a talented team, you'll drive performance improvements through data-driven insights and experimentation. If you're passionate about marketing and thrive in a fast-paced environment, this opportunity is perfect for you. Join a company recognized for its rapid growth and commitment to innovation, and make a significant impact in the digital marketing landscape.

Benefits

Medical, Dental, and Vision Insurance

401(k) Plan with Employer Match

Company-paid Life Insurance

Flexible PTO

Company-provided Macbook

Qualifications

• 3+ years in a marketing role with proven success in CRO and funnel optimization.
• Strong understanding of user behavior and persuasive messaging techniques.

Responsibilities

• Lead optimization of marketing funnels and landing pages to improve conversion rates.
• Analyze funnel performance and conduct A/B testing to refine strategies.

Skills

Conversion Rate Optimization (CRO)

Funnel Performance Analysis

A/B Testing

Landing Page Development

User Experience Design

Persuasive Messaging

Behavioral Insight

Marketing Automation

Direct Response Copywriting

Analytics Tools (GA4, Hotjar)

Education

BA/BS in Marketing

Equivalent Work Experience

Tools

Unbounce

ClickFunnels

WordPress

Zapier

GoHighLevel

Hubspot

Salesforce

GA4

Hotjar

Excel/Sheets

Job description

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Strikepoint is a growing digital marketing agency specializing in media buying, lead generation, funnel building, branding, and website design and development. Strikepoint was founded in 2013 and has quickly grown into a leader in the digital marketing industry, with more than $1 billion in revenue generated for our clients. We have been featured on INC 5000’s list of fastest-growing companies in the United States twice!

About This Role

As the CRO Funnel Strategist, you’ll lead the strategic and tactical optimization of marketing funnels, landing pages, and offers — using a mix of behavioral insight, direct response thinking, and conversion-focused experimentation.

You’ll be the go-to expert for building and refining high-performing landing pages, crafting compelling offers, and eliminating friction across the buyer journey. Working within the marketing team and closely with design, copy, and media buying, you'll own performance improvements across every stage of the funnel — from first touch to final conversion.

This role is a blend of conversion psychology, funnel architecture, offer testing, and hands-on execution using tools like Unbounce, WordPress, ClickFunnels, and Everflow. You should have strong instincts for persuasive messaging, a deep understanding of user behavior, and a relentless curiosity for testing what works.

Responsibilities:

• Conversion Rate Optimization (CRO) & Funnel Performance
• Analyze full-funnel performance using key metrics (CTR, bounce rate, drop-off points, CVR, AOV, LTV).
• Own the A/B and multivariate testing roadmap — headlines, offers, layouts, form fields, and CTAs.
• Translate test results into clear insights and iterate quickly based on performance data.
• Collaborate with copywriters and designers to test new hooks, page structures, and creative formats.
  
  
  
  

• Landing Page & Funnel Development
• Build and optimize landing pages from the ground up using tools like Unbounce, ClickFunnels, and WordPress.
• Ensure mobile-first design, fast load times, and seamless UX across devices.
• Apply persuasive design principles and usability best practices to drive conversions.
• Maintain and evolve page templates, conversion assets, and offer layouts across products and verticals.
  
  
  
  

• Experimentation Program Ownership
• Lead the end-to-end execution of conversion experiments: from hypothesis and wireframe to launch and post-test analysis.
• Coordinate cross-functional resources (design, copy, dev) to deliver tests on time and within scope.
• Build scalable systems for documenting tests, learnings, and performance impact.
• Drive alignment on which funnel improvements to prioritize, based on effort vs. impact and business objectives.
  
  
  
  

• Offer Design & Messaging Strategy
• Develop, refine, and test offers that align with customer intent and pain points.
• Work with strategy and product teams to shape pricing structures, bonus stacking, urgency elements, and guarantee structures.
• Build messaging frameworks across funnel touchpoints (ads, LPs, email, retargeting) that reinforce a compelling value proposition.
  
  
  
  

• Funnel Architecture & Marketing Automation
• Design and document end-to-end funnel flows for new campaigns, upsells, and lead-gen initiatives
• Implement automation workflows across tools like Zapier, Make, and GoHighLevel to reduce manual lift.
• Integrate CRM, email, and retargeting logic to maintain consistency across touchpoints. Conduct periodic funnel audits and teardown competitor flows for insights and inspiration.
  
  
  
  

• Experience: 3+ years in a marketing role with a proven track record in an in-house or agency environment.
• Education: BA/BS degree in marketing or business preferred, or equivalent work experience.
• Skills and Expertise:
• Proven experience improving conversion rates for digital offers, ecommerce, lead gen, or info products.
• Able to clearly communicate test results and performance trends to non-technical stakeholders.
• Comfortable working in a fast-paced, test-and-learn marketing environment.
• A sharp eye for design, user experience, and persuasive visual hierarchy is a strong plus.
• Deep knowledge of buyer psychology, direct response copywriting, and user behavior analysis.
• Hands-on experience with:
• Landing Page Builders: Unbounce, ClickFunnels, Instapage, WordPress.
• Automation Tools: Zapier, Make, GoHighLevel.
• CRM & ESPs: Hubspot, Salesforce, Active Campaign, GoHighLevel, and Klavyio
• Analytics Tools: GA4, Hotjar, Looker Studio, Excel/Sheets.
  
  

• Compensation
• $65,000-$85,000/year
• Benefits Overview:
• Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs
• Customizable 401 (k) plan with employer match after 90 days
• Company-paid Life Insurance Policy
• Flexible PTO
• Company-provided Macbook
• Hybrid/remote work policy
  
  
  
  

• Location
• Our office is in Laguna Beach, CA. While candidates within a nearby radius are highly desired, we are open to remote applicants with the right experience.
  
  
  

We’re looking for a motivated and collaborative professional to help bring our agency’s vision to life through impactful marketing initiatives. If you’re passionate about marketing, adept at managing complex projects, and thrive in a fast-paced agency environment, we’d love to hear from you!

Strikepoint is an equal-opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Please note that in order to be considered for this role, candidates must currently reside within the United States. We are unable to offer international employment opportunities at this time.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Advertising Services

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