CRM Transformation Lead: Salesforce & AI Programs

Cengage Group; Little Rock (AR); On-site; USD 117,000 - 187,000; Full time

Job summary

Cengage Group in the United States is seeking an experienced Senior CRM Program Manager to lead the planning and execution of large-scale Salesforce initiatives across Sales Cloud, Service Cloud, Marketing Cloud and Data Cloud.

You will manage budgets, governance, and cross-functional teams, report to executives, mitigate risks, and drive adoption of CRM platforms while aligning with technology and business strategy.

Qualifications

• 8+ years directing enterprise technology transformation programs.
• 5+ years leading Salesforce/CRM programs in large enterprise environments.
• Experience with CRM analytics and AI-enabled workflows.
• Proven governance models and scalable delivery processes.

Responsibilities

• Lead planning and execution of large-scale CRM programs and Salesforce initiatives.
• Drive governance of CRM platforms, release and change management.
• Manage vendor relationships, budgets, and financial reporting.
• Collaborate with cross-functional teams to deliver complex initiatives.
• Communicate status to executive sponsors and steering committees.

Skills

Enterprise CRM programs

Salesforce CRM

Stakeholder management

Cross-functional leadership

Budgeting/financial reporting

Vendor management

Agile/Hybrid delivery

Executive communication

Tools

Salesforce Sales Cloud

Salesforce Service Cloud

Salesforce Experience Cloud

Salesforce Marketing Cloud

Data Cloud

Job description

Cengage Group in the United States is seeking an experienced Senior CRM Program Manager to lead the planning and execution of large-scale Salesforce initiatives across Sales Cloud, Service Cloud, Marketing Cloud and Data Cloud.

You will manage budgets, governance, and cross-functional teams, report to executives, mitigate risks, and drive adoption of CRM platforms while aligning with technology and business strategy.