CRM Strategy Leader: AI-Driven Personalisation & Engagement

Evoke Plc; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid working

Bonus schemes

Pension

Healthcare

Discounts

Job summary

evoke is seeking a CRM professional to shape customer experiences for globally recognised betting and gaming brands. You will design and optimise activation journeys, segments and communications across international markets, leveraging AI-enabled insights and analytics to drive engagement and long-term value.

You will partner with regional teams to scale successful initiatives, implement measurement frameworks, and promote responsible gambling while delivering commercial impact for multiple

Qualifications

• Experience developing CRM, customer lifecycle, communications or bonusing strategies in gambling or gaming or related customer-focused industry.
• Analytical mindset to interpret complex data and translate insights into commercial outcomes.
• Ability to influence stakeholders across brands, markets and functions in a global organisation.

Responsibilities

• Develop and optimise reactivation strategies and customer journeys to re-engage inactive customers and sustain activity.
• Design CRM strategies for high-value segments to enhance retention and lifetime value through personalised experiences.
• Create measurement frameworks to evaluate incremental performance and scale initiatives across business units.
• Lead customer segmentation using behavioural, transactional and value-based insights to improve targeting.
• Drive a test-and-learn culture across messaging, channels, timing, offers and audience selection to improve performance.
• Partner with Campaign Management teams to translate strategy into impactful CRM activity and journeys.
• Share best practices across regional teams to enable consistent global adoption of strategies.
• Identify opportunities to use AI, automation and next-best-action approaches to enhance engagement and CRM effectiveness.

Job description

evoke is seeking a CRM professional to shape customer experiences for globally recognised betting and gaming brands. You will design and optimise activation journeys, segments and communications across international markets, leveraging AI-enabled insights and analytics to drive engagement and long-term value.

You will partner with regional teams to scale successful initiatives, implement measurement frameworks, and promote responsible gambling while delivering commercial impact for multiple