CRM Strategy Lead: Data-Driven Omnichannel Growth

NPAworldwide; Philadelphia (Philadelphia County); On-site; USD 120,000 - 180,000; Full time

Job summary

NPAworldwide is seeking a CRM Senior Manager, Marketing Strategy to advance data-driven, omnichannel marketing for pharmaceutical clients and serve as the CRM point of contact across internal and external teams.

You will lead metrics, insights, and reporting, translating campaign objectives into KPIs, tracking performance, and recommending optimizations that drive improvement, innovation, and scale.

Qualifications

• 5+ years of professional non-internship marketing experience in CRM, marketing strategy, analytics, or omnichannel campaign management.
• Bachelor's degree in marketing, business, communications, or related field.
• Strong skills in Microsoft Office, especially Excel and PowerPoint.
• Experience designing, managing and reporting on cross-functional marketing programs.
• Proven ability to use data and metrics to measure performance and drive optimizations.
• Exceptional written and verbal communication with experience presenting insights.

Responsibilities

• Serve as the CRM department's primary internal and external point of contact across stakeholders.
• Lead the end-to-end CRM metrics and insights process, including data requests, analysis, dashboards, and reporting.
• Translate campaign objectives into measurable KPIs and align them with data frameworks and performance metrics.
• Collaborate with CRM Operations to coordinate campaign setup and ensure metrics capture key data breakdowns.

Skills

CRM

Omnichannel marketing

Data analysis

Stakeholder management

Excel

PowerPoint

Communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Salesforce Marketing Cloud

Tableau

Power BI

Datorama

Job description

NPAworldwide is seeking a CRM Senior Manager, Marketing Strategy to advance data-driven, omnichannel marketing for pharmaceutical clients and serve as the CRM point of contact across internal and external teams.

You will lead metrics, insights, and reporting, translating campaign objectives into KPIs, tracking performance, and recommending optimizations that drive improvement, innovation, and scale.