CRM Strategy Lead: Lifecycle Marketing and Growth

9Rooftops; Pittsburgh (Allegheny County); On-site; USD 85,000 - 110,000; Full time

Job summary

9Rooftops is seeking a CRM Manager to lead CRM strategy and execution across our client portfolio. You will align data-driven marketing with client goals to drive customer engagement and measurable outcomes, serving as the strategic and technical lead for lifecycle marketing programs.

You will collaborate with developers, analysts, and strategists to deploy, test, and optimize campaigns, ensuring data integrity and effective personalization.

Qualifications

• 5+ years of CRM and marketing automation experience
• Experience with data regulations (CAN-SPAM/GDPR) and data quality
• Proven track record translating business needs into CRM strategy
• Experience leading cross-functional teams

Responsibilities

• Lead CRM strategy and execution across client portfolio
• Manage multiple CRM programs: deployment, testing, reporting across platforms
• Collaborate with developers, analysts, and strategists to optimize campaigns and CRM workflows
• Provide thought leadership on CRM and MarTech trends to improve ROI and retention

Skills

CRM strategy

Lifecycle marketing

Data-driven decision making

Cross-functional collaboration

Tools

HubSpot

Salesforce

Braze

Job description

9Rooftops is seeking a CRM Manager to lead CRM strategy and execution across our client portfolio. You will align data-driven marketing with client goals to drive customer engagement and measurable outcomes, serving as the strategic and technical lead for lifecycle marketing programs.

You will collaborate with developers, analysts, and strategists to deploy, test, and optimize campaigns, ensuring data integrity and effective personalization.