CRM-Savvy Sales & Trade Show Coordinator

First Tactical; Modesto (CA); On-site; USD 52,000 - 70,000; Full time

Job summary

First Tactical is seeking a detail-oriented Sales Support & Trade Show Coordinator to support our growing Sales and Operations teams. This role emphasizes CRM data integrity, opportunity tracking, and managing domestic trade show logistics.

You will coordinate booth logistics, prepare marketing materials, and collaborate with Sales, Marketing, Product Development, and Operations to ensure timely delivery of assets and accurate reporting.

Qualifications

• 2-4 years of experience in sales operations, sales support, administration, or a similar role.
• Proficiency with CRM platforms and Microsoft Office.
• Strong organizational, multitasking, and communication skills.
• Proven ability to handle confidential information with discretion.
• Detail-oriented with a proactive, problem-solving mindset.
• Comfortable working both independently and in a team environment.

Responsibilities

• CRM Management: Maintain the integrity and accuracy of the CRM system with complete, current, actionable data.
• Coordinate opportunities with the sales team and reflect current stage accurately in the system.
• Proactively follow up with end users, dealers, and internal sales members for updates and status.
• Track opportunities from inception to completion with documentation, next steps, and follow-up activities.
• Monitor budgets, program spending, and key sales metrics to support reporting and planning.
• Lead planning and execution of domestic trade shows and conferences from start to finish.
• Coordinate booth reservations, travel arrangements, shipping, vendor communication, and timelines.
• Prepare materials: booth graphics, literature, samples, giveaways, signage, and collateral.
• Ensure materials are accurate, complete, and delivered on schedule in collaboration with Sales, Marketing, Product, and Ops.
• Develop standardized trade show checklists, timelines, and SOPs for consistent execution.
• Track trade show budgets, invoices, shipping costs, and event expenses.
• Coordinate installation and dismantle schedules and asset accounting for each event.
• Provide administrative support and maintain confidentiality in handling sensitive information.
• Proactively communicate needs, follow up on outstanding items, and resolve issues.
• Provide additional support as needed by Sales Operations Manager or the team.

Skills

CRM management

Organizational skills

Communication skills

Problem-solving

Team collaboration

Education

High school diploma or equivalent

Associate degree preferred

Bachelor's degree preferred

Tools

CRM platforms

Microsoft Office

Job description

First Tactical is seeking a detail-oriented Sales Support & Trade Show Coordinator to support our growing Sales and Operations teams. This role emphasizes CRM data integrity, opportunity tracking, and managing domestic trade show logistics.

You will coordinate booth logistics, prepare marketing materials, and collaborate with Sales, Marketing, Product Development, and Operations to ensure timely delivery of assets and accurate reporting.