CRM & Sales Enablement Coordinator

Woodward Communications, Inc.; Madison (WI); On-site; USD 45,000 - 65,000; Full time

Job summary

Woodward Communications, Inc. in Madison seeks a detail-oriented Sales Support Specialist to maintain CRM records, audit data, generate reports, and track contracts to keep client information accurate.

You will create proposals, media plans, assist with RFPs, coordinate ad placements, and support events. Proficiency in CRM platforms and MS Office is essential for success in our fast-paced agency environment.

Qualifications

• Post-secondary education or equivalent. Robust communication and organizational skills are a must.
• Experience in sales support, customer service, marketing, or admin functions is preferred.
• Ability to listen, articulate, and collaborate effectively with clients and teams.
• Proficiency with basic computer applications and business software, including MS Office; comfortable with CRM platforms and digital tools.
• Ability to assess client needs and craft marketing solutions that drive results.
• Strong multi-tasking, prioritization, and deadline management in a fast-paced environment.
• Demonstrates alignment with company values and ESOP culture; valid driver’s license is a plus.

Responsibilities

• Maintain and update CRM records with accuracy and consistency.
• Conduct regular CRM audits to ensure clean data and eliminate duplicates.
• Generate weekly, monthly, and quarterly sales reports for leadership and account executives.
• Track contract status, renewal dates, and outstanding paperwork.
• Monitor campaign performance and pull basic analytics for impressions, clicks, and fulfillment.
• Create customized proposals, media plans, and presentations aligned with client goals.
• Prepare sales materials including media kits, rate cards, case studies, and one-sheets.
• Assist with RFP responses by gathering assets, pricing, and timelines.
• Manage insertion orders and ensure accuracy before processing.
• Potential direct sales opportunities with ancillary and special project sales.
• Manage email correspondence with clients and internal teams.
• Respond to basic client inquiries to support account executives.
• Send follow-up communications after campaigns or events.
• Coordinate delivery of proofs and gather client approvals.
• Schedule and track advertising placements across print and digital platforms.
• Oversee product inventory and availability across all media channels.

Skills

CRM platforms

Microsoft Office

Communication skills

Interpersonal skills

Multitasking

Education

Post-secondary education or equivalent

Tools

CRM Platforms

Microsoft Office

Digital tools

Job description

Woodward Communications, Inc. in Madison seeks a detail-oriented Sales Support Specialist to maintain CRM records, audit data, generate reports, and track contracts to keep client information accurate.

You will create proposals, media plans, assist with RFPs, coordinate ad placements, and support events. Proficiency in CRM platforms and MS Office is essential for success in our fast-paced agency environment.