CRM & Retention Marketing Coordinator

Helen of Troy; Town of Texas (WI); Remote; USD 44,000 - 67,000; Full time

Job summary

Helen of Troy is seeking a passionate CRM & Retention Marketing Coordinator to join their Marketing team. The ideal candidate will drive customer engagement initiatives through Email and Text Marketing, ensuring growth for their innovative brands. This position is 100% remote, offering a competitive salary and benefits.

Benefits

Healthcare

Dental

Vision

Paid Holidays

401(k) with company match

Paid Time Off (PTO)

Paid Parental Leave

Educational Assistance

Qualifications

• 1+ years of digital marketing experience required.
• 2+ years of experience with email marketing and CRM systems.
• Experience crafting Email campaigns from ideation to execution.

Responsibilities

• Develop Email + Text marketing strategies for growth.
• Manage day-to-day scheduling of Email + Text campaigns.
• Track and analyze KPIs for marketing performance.

Skills

Analytical skills

Attention to detail

Creative problem-solving

Email marketing

Customer retention strategies

Education

Bachelor’s degree in marketing or related fields

Tools

Klaviyo

Job description

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Senior Corporate Recruiter at Helen of Troy, home to brands: OXO, Hydro Flask, Osprey, Braun, Vick's, Honeywell, Hot Tools, Revlon, Drybar & Olive &…

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Department: Marketing for Olive & June

Work Location: 100% Remote

What you will be doing:

Olive & June is looking for a CRM & Retention Marketing Coordinator who is passionate about facilitating the hyper-growth of an industry-disrupting company. In this role you will have the opportunity to change the at-home nail game for millions of individuals by helping to develop and execute growth and retention initiatives across Email & Text channels, outline campaign strategy, help manage retention programs (membership, referral, loyalty, and more) and change customer behavior. A successful candidate will be highly strategic and analytical but also have the ability to quickly pivot to support the tactical needs of a growing organization. You will support key channels for our business, driving initiatives from ideation to launch (and learn!), always striving to break records. The right person will have experience managing an email marketing program with a track record of driving growth and retention across the customer lifecycle

• Understand the customer lifecycle and develop Email + Text marketing strategies to support broader brand growth and retention goals.
• Manage day-to-day scheduling of Email + Text campaigns.
• Assist in management of Klaviyo CRM system including planning, scheduling, end-to-end quality checks, and on-time delivery of all communications.
• Facilitate updates to various programs throughout the customer lifecycle journey - referral, loyalty, membership, and more.
• Collaborate with Creative team to develop Email + Text content to meet goals and timelines.
• Track, monitor, and analyze KPIs including managing a weekly reporting process for base metrics and A/B test learnings.

Skills needed to be successful in this role:

• Track record of driving growth and retention with email marketing across the customer lifecycle
• Strong analytical skills and ability to easily translate data into actionable insights
• Excellent attention to detail and extremely organized
• Creative problem solver with strong attention to detail

Minimum Qualifications:

• Bachelor’s degree in marketing or related fields
• 1+ years of digital marketing experience
• 2+ years of experience with email marketing and CRM systems
• Experience crafting Email campaigns from ideation to execution
• Authorized to work in the United States on a full-time basis

Preferred Qualifications:

• Experience with Klaviyo

In California, Colorado, Massachusetts, New Jersey and New York City, the standard base pay range for this role is $44,292.88 - $66,439.32 annually. This base pay range is specific to California, Colorado, Massachusetts, New Jersey and New York City and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at [phone].

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Manufacturing

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