CRM Program Manager, Cross-Channel Campaign Leader

Court Avenue; Los Angeles, San Diego (CA, CA); Hybrid; CAD 110,000 - 140,000; Full time

Job summary

CourtAvenue is seeking a Program Manager to lead CRM, email, and direct mail campaigns across multiple workstreams. You will translate marketing strategy into detailed plans, manage timelines and resources, and ensure on-time delivery with high quality.

You will collaborate with strategy, data, CRM operations, and development teams, while maintaining clear communication with client stakeholders to manage risks and dependencies in a fast-paced environment.

Qualifications

• 6-8 years of project management experience in CRM, email, or direct marketing.
• Proven track record managing cross-channel campaigns from strategy through execution and reporting.
• Strong understanding of CRM platforms and tools (Salesforce Marketing Cloud, Adobe Campaign, or similar).

Responsibilities

• Lead day-to-day management of CRM, email, and direct mail projects from briefing through deployment and post-campaign reporting.
• Translate marketing strategies into actionable project plans, timelines, and deliverables across creative, data, and production teams.
• Oversee campaign setup, QA, approvals, and deployment processes to ensure flawless execution.
• Manage multiple workstreams, including creative development, data targeting, list management, personalization, and production.
• Partner with internal teams and external vendors to align deliverables and schedules.
• Maintain proactive communication with client stakeholders, ensuring transparency on progress, risks, and dependencies.

Skills

CRM management

Cross-channel campaigns

Project coordination

Stakeholder communication

Tools

Salesforce Marketing Cloud

Adobe Campaign

Job description

CourtAvenue is seeking a Program Manager to lead CRM, email, and direct mail campaigns across multiple workstreams. You will translate marketing strategy into detailed plans, manage timelines and resources, and ensure on-time delivery with high quality.

You will collaborate with strategy, data, CRM operations, and development teams, while maintaining clear communication with client stakeholders to manage risks and dependencies in a fast-paced environment.