CRM Program Lead for Growth & Cross-Channel Campaigns

Lever, Inc.; Northern, Los Angeles (KY, CA); Hybrid; USD 100,000 - 120,000; Full time

Job summary

CourtAvenue, INC. is seeking a Program Manager to own projects within a program, ensuring on-time, on-budget delivery across CRM, email, and direct mail.

You will translate marketing strategies into actionable plans, manage multiple workstreams, and collaborate with internal teams and vendors to meet objectives. The role follows a structured-hybrid model with offices in Los Angeles and San Diego; salary is $100,000–$120,000 per year.

Qualifications

• 6–8 years of project management experience in CRM, email, or direct marketing.
• Proven track record managing cross-channel campaigns from strategy through execution and reporting.
• Strong understanding of CRM platforms (Salesforce Marketing Cloud, Adobe Campaign, or similar).
• Experience coordinating with data teams on segmentation, targeting, and personalization logic.
• Familiarity with direct mail production workflows and timelines.
• Exceptional communication, organization, and problem-solving skills with attention to detail.
• Ability to manage multiple concurrent projects in a fast-paced, deadline-driven environment.
• Experience managing budgets, scopes, and vendor relationships.
• Collaborative leader who thrives in complex, cross-functional environments.

Responsibilities

• Lead day-to-day management of CRM, email, and direct mail projects from briefing through deployment and post-campaign reporting.
• Translate marketing strategies into actionable project plans, timelines, and deliverables across creative, data, and production teams.
• Oversee campaign setup, QA, approvals, and deployment processes to ensure flawless execution.
• Manage multiple workstreams, including creative development, data targeting, list management, personalization, and production.
• Partner closely with internal teams (strategy, data, CRM operations, development) and external vendors to align deliverables and schedules.
• Maintain clear and proactive communication with client stakeholders, ensuring transparency on progress, risks, and dependencies.
• Track budgets, timelines, and resourcing while identifying and resolving issues before they impact delivery.
• Ensure compliance with OEM brand standards, privacy requirements, and regulatory guidelines.
• Collaborate with analytics and strategy teams to support performance measurement and continuous optimization.
• Contribute to process improvements, documentation, and best practices for CRM and campaign operations.
• Ensure controls are followed, with the highest quality deliverables and milestones met
• Develop contracts and design innovative delivery teams to best meet and exceed program objectives
• Evaluate and improve delivery practices and methodology
• Create integrated timelines across agency and client stakeholder teams
• Build relationships with external and internal stakeholders to meet program outcomes while exceeding client expectations
• Ensure a collaborative ‘one team’ approach of both client and agency
• Contribute to new business and pitch initiatives to secure a pipeline of work for the broader initiative
• Serve as the main client interface on projects
• Effectively clarify strategic requirements, manage expectations, and communicate roadblocks/resolutions to ensure key deadlines are met
• Communicate succinctly within a wide range of positions, personalities, and roles, internally and externally

Skills

Communication

Organization

Problem-solving

Cross-functional collaboration

Tools

Salesforce Marketing Cloud

Adobe Campaign

Job description

CourtAvenue, INC. is seeking a Program Manager to own projects within a program, ensuring on-time, on-budget delivery across CRM, email, and direct mail.

You will translate marketing strategies into actionable plans, manage multiple workstreams, and collaborate with internal teams and vendors to meet objectives. The role follows a structured-hybrid model with offices in Los Angeles and San Diego; salary is $100,000–$120,000 per year.