CRM Product Leader – NextGen Platform & AI Strategy

AbbVie; Mettawa (IL); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Benefits package including paid time o

401(k) plan

Job summary

AbbVie is seeking a Director, CRM Product Leader to own the CRM product vision, strategy, and roadmap for the US commercial organization. You will lead a team of Product Owners delivering a robust CRM foundation and customer-centric, data-informed decision making.

You will partner with business and IT leadership to drive transformational change across US commercial operations, focusing on governance, compliance, and scalable product delivery.

Qualifications

• Bachelor’s Degree required, and 10+ years of relevant experience across field leadership, marketing, and analytics.
• Experience with AI-enabled CRM capabilities, data analytics, and digital customer engagement is highly desirable
• Deep familiarity with CRM platforms, particularly Salesforce and/or Veeva, and the broader commercial technology ecosystem

Responsibilities

• Serve as Product Owner for the CRM platform across the US commercial organization, owning the roadmap, release planning, and strategic priorities.
• Lead CRM product strategy for the NextGen CRM program by defining the future-state vision and translating it into scalable platform requirements and business processes.
• Own documentation and decision frameworks for NextGen CRM processes, ensuring clarity, traceability, and alignment across the US business.
• Champion advanced CRM technologies, including AI, and innovative processes that improve customer engagement, generate actionable insights, and reflect emerging industry trends.
• Gather and interpret business requirements, translating them into technology-enabled system enhancements and process improvements grounded in analytics and best practices.
• Conduct build-versus-buy analyses and prioritize investments to maximize the value of the CRM platform and related technologies.

Skills

CRM Product Leadership

Product Owner

AI-enabled CRM

Salesforce/Veeva

Leadership

Education

Bachelor’s Degree

Tools

Salesforce

Veeva

Job description

AbbVie is seeking a Director, CRM Product Leader to own the CRM product vision, strategy, and roadmap for the US commercial organization. You will lead a team of Product Owners delivering a robust CRM foundation and customer-centric, data-informed decision making.

You will partner with business and IT leadership to drive transformational change across US commercial operations, focusing on governance, compliance, and scalable product delivery.