CRM Personalization Specialist — Growth & Retention

Macy's; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Merchandise discounts

Performance-based incentives

Annual merit review

Employee Assistance Program

Tuition reimbursement

Job summary

Macy's is seeking a Specialist, CRM Personalization to own and optimize customer retention marketing across email, app messaging, and SMS. The role collaborates with marketing, creative, and technology teams to drive CRM initiatives and improvements, ensuring effective cross-channel campaigns and measurable outcomes.

Ideal candidates bring 3+ years in CRM/online marketing, strong data skills, and experience with leading CRM platforms.

Qualifications

• Bachelor's degree or equivalent work experience in CRM/online marketing.
• 3+ years CRM and online marketing experience, in-house or agency/consultancy.
• Ability to collaborate with marketing, creative and technology teams across units.

Responsibilities

• Collaborate with CRM Senior Manager to drive performance across email, app messaging, and SMS.
• Work with marketing, creative, and tech teams to support CRM innovations.
• Demonstrate deep production and strategic CRM knowledge and manage cross-team workflows.
• Communicate complex CRM concepts clearly to non-CRM audiences.
• Foster collaborative relationships and authentic connections with colleagues and customers.

Skills

CRM Strategy

Retention Marketing

Cross-functional Collaboration

Data Analysis

Project Management

CRM Platforms

Education

Bachelor's degree or equivalent

Tools

Oracle Responsys

Movable Ink

Wunderkind

Excel

Job description

Macy's is seeking a Specialist, CRM Personalization to own and optimize customer retention marketing across email, app messaging, and SMS. The role collaborates with marketing, creative, and technology teams to drive CRM initiatives and improvements, ensuring effective cross-channel campaigns and measurable outcomes.

Ideal candidates bring 3+ years in CRM/online marketing, strong data skills, and experience with leading CRM platforms.