CRM Performance & Insights Manager

Wolverine Worldwide; Rockford (MI); Hybrid; USD 80,000 - 100,000; Full time

Job summary

A global footwear and apparel company seeks a Manager of CRM Performance & Insights in Rockford, MI. This role involves monitoring and analyzing CRM performance, developing insights, and managing performance tracking documentation. Strong analytical skills, experience with CRM measurement, and proficiency in tools like Power BI and Excel are essential. The position offers a flexible hybrid work schedule with three days in office and two days remote, enabling a collaborative environment while adapting to personal needs.

Qualifications

• Bachelor's degree or equivalent experience preferred.
• Ability to manage multiple workstreams and prioritize requests.
• Strong analytical, problem-solving, and communication skills.

Responsibilities

• Monitor and analyze CRM channel performance.
• Develop and deliver insights and summaries.
• Own CRM forecasting and performance documentation.
• Execute quarterly and annual CRM performance reporting.

Skills

CRM performance measurement

Analytical skills

Data storytelling

Time management

Proficiency in Power BI

Proficiency in Tableau

Proficiency in Google Analytics

Proficiency in Excel

Education

Bachelor’s degree in Business, Marketing, Analytics, or related field

Tools

Salesforce Marketing Cloud

Job description

Job Overview

The Manager, CRM Performance & Insights is responsible for monitoring CRM performance across channels, identifying trends, and turning data into clear, actionable insights that support decision‑making across the brand portfolio. This role provides analytical and operational support through forecasting, budget tracking, reporting, and data governance, ensuring CRM performance is measured consistently and accurately.

Primary Duties

• Monitor and analyze CRM channel performance to identify trends, risks, and opportunities that inform strategic decision‑making (25%).
• Develop and deliver performance insights and summaries that clearly communicate results and recommendations (15%).
• Own CRM forecasting and performance tracking documentation, including spreadsheets and budgeting tools (15%).
• Own month‑end billing and accruals of the CRM channels (15%).
• Execute quarterly and annual CRM performance reporting for brand teams, ensuring accuracy and consistency (10%).
• Partner with Brand teams to define analytic needs and ensure requests are clearly documented and actionable (10%).
• Collaborate with RRD (Iridio) and internal partners to validate scope, feasibility, and quality of analytics deliverables (10%).
• Perform duties consistent with the company’s AAP/EEO goals and policies.
• Perform other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required

• Bachelor’s degree in Business, Marketing, Analytics, or related field, or equivalent experience.
• Ability to manage multiple workstreams and prioritize analytics requests.
• Proficiency in Power BI, Tableau, Google Analytics, and Excel.
• Understanding of CRM tools used for targeting (e.g., predictive models, segments).
• Understanding of CRM platforms (e.g., Salesforce Marketing Cloud).
• Strong analytical, problem‑solving, and data‑storytelling skills.
• Strong written and verbal communication skills.
• Experience with CRM performance measurement, forecasting, and reporting.

Working Conditions

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

EEO Statement

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences among one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal‑opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.