CRM Marketing Manager: Email & SMS Growth

Oak Street Health, part of CVS Health; Chicago (IL); On-site; USD 66,000 - 146,000; Full time

Benefits offered by this job

Health insurance

401K match

Paid time off

Career development

Flexible work environments

Job summary

Oak Street Health, a CVS Health company, is building a patient-centered CRM marketing function. As Manager, CRM Marketing, you will design data-driven journeys for Email and SMS channels, guiding prospects to appointments and enrollment while partnering with Paid Media, Central Sales, and Creative teams.

You will own the automated journeys, optimize open rates and conversion through testing, ensure HIPAA compliance, and monitor campaign performance with weekly insights.

Qualifications

• 6+ years in CRM, digital marketing or campaign strategy.
• Experience with enterprise marketing automation platforms.
• Familiarity with inbound/outbound lead generation and routing.
• Proven SMS campaign management and TCPA compliance.
• Strong email performance metrics understanding.
• HTML/CSS proficiency for templates and landing pages.
• Excellent cross-department collaboration.

Responsibilities

• Own strategy and roadmap for automated journeys via email, SMS, and direct mail.
• Drive new appointment volume and reduce no-show rates with timely nudges.
• Collaborate with Performance Marketing, Central Sales, and Creative teams.
• Develop compelling content and CTAs to boost engagement.
• Target highly segmented audiences using patient personas and behavior data.
• Lead A/B testing to improve conversion rates.
• Monitor daily campaign health and share weekly performance insights.
• Ensure HIPAA, TCPA, and CAN-SPAM compliance in all communications.

Skills

CRM Marketing

Email Marketing

SMS Campaigns

HTML/CSS

Data targeting

Cross-functional collaboration

HIPAA compliance

Lead scoring

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Eloqua

Marketo

HubSpot

Job description

Oak Street Health, a CVS Health company, is building a patient-centered CRM marketing function. As Manager, CRM Marketing, you will design data-driven journeys for Email and SMS channels, guiding prospects to appointments and enrollment while partnering with Paid Media, Central Sales, and Creative teams.

You will own the automated journeys, optimize open rates and conversion through testing, ensure HIPAA compliance, and monitor campaign performance with weekly insights.