Head of Messaging Strategy & CRM Orchestration

aah; South Carolina; On-site; USD 156,000 - 251,000; Full time

Benefits offered by this job

Paid Time Off

Health benefits

401(k) with employer match

Educational Assistance Program

Job summary

Advocate Health is seeking a senior marketing leader to drive CRM campaign development, messaging strategy, and platform optimization across email and SMS channels. You will lead a team delivering data-driven campaigns, ensure brand integrity, and collaborate with IT and marketing to enhance customer journeys.

The role requires extensive experience in brand strategy, marketing operations, and leadership, with remote, full-time work in a structured enterprise environment.

Qualifications

• 8+ years of experience in brand development, marketing, brand strategy, or strategic planning.
• 5+ years of experience managing others.
• Knowledge of marketing operations planning and execution.

Responsibilities

• Own CRM campaign development, targeting, brand integrity, design, copy, and CTA integration.
• Lead long-term messaging automation roadmap based on business requirements and insights.
• Oversee Salesforce Marketing Cloud for email and SMS campaigns and optimize messaging outreach.

Skills

CRM & Marketing Automation

Stakeholder leadership

Data analysis

Campaign management

Marketing strategy

Education

Bachelor's degree in business, marketing, communications, social sciences, or related field

Tools

Salesforce Marketing Cloud

CRM platforms

Job description

Advocate Health is seeking a senior marketing leader to drive CRM campaign development, messaging strategy, and platform optimization across email and SMS channels. You will lead a team delivering data-driven campaigns, ensure brand integrity, and collaborate with IT and marketing to enhance customer journeys.

The role requires extensive experience in brand strategy, marketing operations, and leadership, with remote, full-time work in a structured enterprise environment.