CRM Marketing Manager: Digital Engagement & Growth

International-Dairy-Queen,-Inc.; BLOOMINGTON (MN); Híbrido; USD 69.000 - 82.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical and dental coverage

401K match

Paid time off

Descripción de la vacante

International Dairy Queen Inc. in Bloomington, MN, is seeking an Associate Marketing Manager, CRM, to join our hybrid headquarters. You will drive outbound direct-to-consumer campaigns and shape the brand's CRM strategy and digital messaging to increase visits and sales.

You will lead campaign planning, manage the CRM calendar, and collaborate with internal teams and external partners. A strong background in marketing automation and data-driven optimization is essential.

Formación

• 3-5 years CRM experience.
• Bachelor's degree in marketing, communications, or related field.
• Proven project management from conception to completion.
• Experience with customer lifecycle and promotional strategy.
• Familiarity with CRM analytics.
• Experience with agency or vendor partnerships.
• Braze experience is a plus.

Responsabilidades

• Plan and deliver outbound CRM campaigns to drive loyalty and sales.
• Lead CRM channel strategy (email, push, SMS/MMS).
• Manage CRM calendar and campaign scheduling.
• Monitor campaign performance and optimize accordingly.
• Ensure data privacy and CAN-SPAM compliance.
• Collaborate with internal/external partners.

Conocimientos

CRM management

Campaign planning

Cross-functional collaboration

Copywriting/writing

Data-driven marketing

Educación

Bachelor's degree in marketing, communications, or related field

Herramientas

Braze

CRM analytics platforms

Marketing automation platforms

Descripción del empleo

International Dairy Queen Inc. in Bloomington, MN, is seeking an Associate Marketing Manager, CRM, to join our hybrid headquarters. You will drive outbound direct-to-consumer campaigns and shape the brand's CRM strategy and digital messaging to increase visits and sales.

You will lead campaign planning, manage the CRM calendar, and collaborate with internal teams and external partners. A strong background in marketing automation and data-driven optimization is essential.