CRM Marketing Manager | Brainer

Boosta; United States; Remote; USD 45,000 - 75,000; Full time

Benefits offered by this job

Гибкий график

Удаленная работа

Офисы/коворкинги в разных городах

Медицинская страховка

Психологическая поддержка

Командные выезды

Оплата оборудования

Социальные инициативы

Job summary

Boosta ищет специалиста по Email marketing (Junior/Middle) для проекта Brainer — платформы для измерения и развития когнитивных способностей. Вы будете разворачивать и поддерживать транзакционные письма, строить автоматические потоки и заниматься локализацией кампаний по рынкам.

Требуется 1 год опыта и знание ESP. Офис в Киеве, возможность удаленной работы, гибкий график и пакет соц­пакета. Это шанс расти вместе с командами глобального масштаба.

Qualifications

• Опыт работы в email-маркетинге для B2C-продукта не менее 1 года.
• Понимание воронки подписки: trial, конверсия, удержание, upsell.
• Опыт с ESP: один из указанных сервисов.
• Базовые навыки HTML-верстки писем или работа с конструктором.
• Понимание метрик письма: open rate, CTR, конверсия, отписка, жалобы как спам.
• Уровень английского не ниже Upper-Intermediate для написания писем.
• Опыт локализации кампаний по языкам и рынкам.
• Понимание SPF/DKIM/DMARC и warmed-up домена.

Responsibilities

• Настройка и поддержка всех транзакционных писем продукта.
• Построение и оптимизация автоматических потоков: trial onboarding, конверсия в подписку, upsell, удержание, возврат.
• Рост числа пробных пользователей через email-канал.
• Запуск и оптимизация warm-up потока.
• Локализация email-коммуникаций для разных рынков.
• Написание копий писем на английском, подготовка макетов и верстка.
• Проведение A/B-тестов и анализ эффективности кампаний.
• Анализ конкурентов и поиск идей для email-канала.

Skills

Email маркетинг

B2C продукты

Воронка подписки

А/B тесты

Аналитика данных

HTML-верстка писем

Локализация кампаний

Понимание deliverability

Креативное копирайтинг письма

Работа в Figma

Tools

Customer.io

Klaviyo

Braze

Mailchimp

SendGrid

Stripo

BEE

MJML

Job description

Описание: Hi! We are Boosta, a holding tech company that creates, develops, and invests in digital businesses with global potential. Today, we collaborate with over 800 specialists from different parts of the world, and millions of users use our products and services. We are currently looking for a Junior/Middle Email Marketing Manager to join our project Brainer, which is building a comprehensive online platform for measuring, training, and systematically developing human cognitive abilities. Brainer is a digital space for those who want to think faster, deeper, and more effectively. It brings together:

• brain quizzes
• brain games
• puzzles
• courses and educational modules

What will be in your focus:

• Setting up and maintaining all transactional emails of the product.
• Building and optimizing automated flows: trial onboarding, conversion to subscription, upsell, retention, win-back.
• Working on growing the number of trials from the email channel.
• Launching and optimizing the warm-up flow.
• End-to-end localization of email communications for different markets.
• Writing email copy in English, preparing layouts, and coding emails.
• Running A/B tests and analyzing campaign performance.
• Analyzing competitors and looking for new ideas for the email channel.

Задачи:

1. Stage 1. Pre-screen.
2. Stage 2. Test task.
3. Stage 3. Interview with the team.
4. Stage 4. Final interview with the CEO.
5. Stage 5. Job Offer.

Требования:

• You have at least 1 year of experience in email marketing at a B2C product company.
• You understand the subscription product funnel: trial, conversion to subscription, retention, upsell.
• You have experience with at least one ESP (Customer.io, Braze, Klaviyo, Mailchimp, SendGrid, or similar).
• You have basic HTML email coding skills or work confidently with email builders (Stripo, BEE, MJML).
• You understand key email metrics: open rate, CTR, conversion, unsubscribe, spam complaints.
• Your English is at least Upper-Intermediate for writing emails.
• Experience with subscription products.
• Experience localizing email campaigns for multiple languages and markets.
• Understanding of deliverability basics: SPF, DKIM, DMARC, domain warm-up.
• Experience running A/B tests and analyzing their results.
• Basic data skills: Google Sheets, Amplitude, Looker Studio, or similar.
• Ability to work in Figma at the level of editing layouts.

Условия:

• Support for your self-realization and career growth: both vertical and horizontal development, opportunities to work across different niches, and compensation for external courses and conferences.
• Flexible working hours (you can start your workday anytime between 8:00 and 11:00 AM Kyiv time).
• An office in Kyiv, coworking spaces in Lviv and Warsaw, or the option to work remotely — the choice is yours.
• 28 working days of paid vacation per year, up to 30 days of sick leave with medical confirmation, plus all public holidays.
• Care for your health: medical insurance, a Mental Health program, and compensation for therapy sessions.
• Ukrainian Victory Support program and other meaningful social initiatives.
• Gifts for special occasions in your life and career.
• Quarterly team buildings (online or offline).
• Equipment compensation during blackouts.
• Maximum support in challenging life situations.