CRM Marketing Lead: Data-Driven Retention & Campaigns

DOBBS TIRE & AUTO CENTERS; High Ridge (MO); On-site; USD 70,000 - 90,000; Full time

Job summary

DOBBS TIRE & AUTO CENTERS in High Ridge, Missouri, is looking for a CRM Marketing Manager to enhance customer engagement through targeted campaigns. The role includes managing email and SMS campaigns, leveraging customer data, and collaborating across teams to ensure a seamless customer experience. Candidates should possess a bachelor's degree in marketing or a related field, along with 5+ years of CRM experience. The position emphasizes safety and aligns with the company’s mission and values.

Qualifications

• 5+ years of experience in database marketing or CRM management required.
• Strong experience with CRM platforms needed.
• Marketing experience for the automotive industry preferred.

Responsibilities

• Develop and execute CRM marketing strategies to improve customer experience.
• Own end-to-end campaign management including execution and performance evaluation.
• Collaborate with sales, customer service, and marketing teams.

Skills

Customer data analysis

Email campaign management

Relationship building

A/B testing

CRM tools usage

Communication skills

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Salesforce

Microsoft Dynamics CRM

Marketing automation tools

Job description

DOBBS TIRE & AUTO CENTERS in High Ridge, Missouri, is looking for a CRM Marketing Manager to enhance customer engagement through targeted campaigns. The role includes managing email and SMS campaigns, leveraging customer data, and collaborating across teams to ensure a seamless customer experience. Candidates should possess a bachelor's degree in marketing or a related field, along with 5+ years of CRM experience. The position emphasizes safety and aligns with the company’s mission and values.