Marketing Manager

DOBBS TIRE & AUTO CENTERS; High Ridge (MO); On-site; USD 65,000 - 95,000; Full time

Job summary

Dobbs Tire and Auto Centers seeks an accomplished marketing professional to lead brand strategy, campaigns, and cross-brand promotions from concept through execution. You will coordinate media plans, sponsorships, and 360-degree campaigns to strengthen market position and drive growth.

You will manage budgets, collaborate with sales, product, and operations, and partner with CRM and digital teams to ensure messaging consistency.

Qualifications

• 3-5+ years of experience in brand management, marketing strategy, or consumer promotions.
• Experience in multi-brand organizations and automotive retail marketing preferred.
• Proven ability to lead cross-functional teams and mentor assistants.

Responsibilities

• Develop and execute short- and long-term marketing campaigns, media plans, and promotional calendars.
• Lead integrated media planning, including traditional media and sports sponsorships, from briefing through creative review and execution with agency partners.
• Own end-to-end development of 360-degree marketing campaigns aligning creative, media strategy, and promotions across channels.
• Ensure brand voice and identity consistency across multiple brands.
• Analyze market trends, consumer insights, and KPI results to optimize ROI and communicate performance.

Skills

Brand management

Marketing strategy

Cross-functional leadership

Campaign management

Analytics

Storytelling

Communication

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Marketing automation

Job description

ROLES AND RESPONSIBILITIES:

• Develop and execute short- and long-term marketing campaigns, media plans, and promotional calendars to strengthen market position and drive growth.
• Lead integrated media planning, including traditional media and sports sponsorships, from briefing through creative review and execution with agency partners.
• Own the end-to-end development of 360-degree marketing campaigns, aligning creative, media strategy, and consumer promotions across channels.
• Serve as a steward of the brand, ensuring all marketing, content, and promotional efforts align with established brand voice, positioning, and identity across multiple brands.
• Analyze market trends, consumer insights, and campaign KPIs to optimize ROI, monitor brand health, and communicate performance results.
• Manage marketing budgets and forecasts while maintaining ownership and accountability for brand-level P&L.
• Partner cross-functionally with sales, product, operations, and finance teams to support product launches and local marketing initiatives.
• Collaborate closely with CRM and digital marketing teams to ensure messaging consistency, accuracy, and alignment across all customer touchpoints.
• Oversee external creative, PR, and media agencies and vendors to ensure high-quality, on-time execution of marketing initiatives.

SUCCESS FACTORS:

• A strong belief in safety - Being Safe 100% of the time is the expectation
• Alignment with company mission, vision, and values
• Strong work ethic with a commitment to results
• Strong team player with the ability to adapt to diverse team members
• Ability to perform in a fast-paced/high-volume environment
• Excellent verbal and written communication skills
• A high level of time management, accountability, and prioritization skills
• Ability to be organized, problem solve, and be solution oriented
• Self-motivated, goal-oriented, and driven to accomplish department goals
• Strong critical thinker with a high level of attention to detail
• Highly-customer-centric and master relationship builder
• Proven ability to build strong relationships across the organization
• Strong analytical skills to interpret data into actionable insights.
• Excellent storytelling and presentation skills to influence stakeholders

WORK ENVIRONMENT:

• Corporate headquarters is located at: 1983 Brennan Plaza High Ridge, MO 63049
• This position operates out of a temperature-controlled office environment - work from work is required
• This position will be required to use standard office equipment such as phones, computers, printers, etc.

EXPERIENCE AND EDUCATION:

• 3-5+ years of experience in brand management, marketing strategy, or consumer promotions, often with experience in the relevant industry (e.g., CPG, tech).
• Experience in Multi-brand organizations and automotive retail marketing preferred.
• Proven ability to lead cross-functional teams and mentor assistant brand managers.
• Bachelor’s degree in Marketing, Business, or related field

Dobbs Tire and Auto Centers is an equal opportunity employer. All candidates agree to complete a selection assessment and pre-employment screenings.

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