CRM & Marketing Analytics Leader — HubSpot Architect

Marker Trax; Las Vegas (NV); On-site; USD 140,000 - 190,000; Full time

Job summary

Marker Trax in Las Vegas is seeking a Director of CRM & Marketing Analytics to lead CRM architecture in HubSpot, manage customer lifecycle journeys, and drive data governance across marketing operations and analytics.

The role focuses on hands-on CRM strategy, event-driven automations, reporting, and governance, with responsibility for Power BI dashboards, attribution models, and cross-functional insights across the organization.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field, or equivalent work experience.
• Six (6)+ years of experience in CRM, marketing operations, lifecycle marketing, or marketing analytics.
• Minimum two (2) years owning and administering a CRM platform end-to-end.
• Advanced HubSpot administration expertise, including custom objects, workflows, and Operations Hub.
• Experience building and maintaining Power BI dashboards using multiple data sources.
• Strong SQL skills to validate and analyze marketing data.
• Experience integrating systems using APIs, webhooks, or middleware platforms.
• Experience developing and maintaining marketing attribution models.
• Demonstrated success improving customer retention and lifecycle performance.
• Ability to communicate analytical findings to technical and non-technical audiences.

Responsibilities

• CRM Architecture & Governance: Design and maintain CRM data structures, pipelines, and lifecycle stages.
• Lifecycle Marketing: Develop customer journeys across onboarding, activation, retention, and win-back.
• Analytics & Reporting: Build Power BI dashboards; define KPIs and attribution models.
• Documentation & Enablement: Document architecture and reporting methodologies; promote data literacy.

Skills

CRM Administration

HubSpot Expertise

Power BI

SQL

Data Governance

Marketing Analytics

Communication

Lifecycle Marketing

AB Testing

API Integrations

Education

Bachelor's degree in Marketing/Analytics/IS

Tools

HubSpot

Power BI

APIs & Webhooks

Operations Hub

Job description

Marker Trax in Las Vegas is seeking a Director of CRM & Marketing Analytics to lead CRM architecture in HubSpot, manage customer lifecycle journeys, and drive data governance across marketing operations and analytics.

The role focuses on hands-on CRM strategy, event-driven automations, reporting, and governance, with responsibility for Power BI dashboards, attribution models, and cross-functional insights across the organization.