CRM Manager, Sports

bet365; Denver (CO); On-site; USD 105,000 - 130,000; Full time

Job summary

bet365 is seeking a CRM Manager to develop promotional strategies and loyalty programs across all user lifecycles. You will lead the Sports CRM team to plan, manage, and optimize customer promotions while ensuring regulatory compliance.

With deep knowledge of CRM/CDP platforms and a strong test-and-learn approach, you will drive business performance and customer experience in a fast-paced online betting environment.

Qualifications

• Extensive experience in CRM or loyalty roles within online sports betting.
• Data-literate with ability to draw insights from raw data.
• Knowledge of CRM platforms and execution tools is essential.

Responsibilities

• Lead planning and management of customer promotions and loyalty offers.
• Report on campaigns and business performance to stakeholders.
• Promote a data-driven culture with robust test-and-learn approaches.
• Define localized CRM strategies across key territories and roadmaps.

Skills

CRM loyalty experience

Data analytics

CDP platforms

Marketing automation

Stakeholder management

Tools

Optimove

Braze

XtremePush

Job description

Company Description

We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers in 26 languages.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of growth opportunities, giving them the opportunity to make a real impact in the world of online gambling and gaming. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

Our focus on In-Play betting has solidified our market-leading position, featuring more than 1.38 million In-Play sporting events a year. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe (750,000), we handle over 6 million HTTP requests daily and process more than 1.5 million bets per hour at peak.

Job Description

As a CRM Manager, Sports you will develop the promotional strategy & lead in building customer loyalty for all user lifecycles through promotional offers and best in class user journeys.

Through leading the Sports CRM team you will support them to plan, manage, and optimize customer promotions and loyalty programs, leveraging deep knowledge of CRM/CDP platforms and a robust test-and-learn approach.

Your strong analytical, leadership, and cross-departmental collaboration skills will drive business performance and enhance customer experience within a fast-paced environment, while ensuring regulatory compliance. Having a commercially minded and data-driven CRM background with extensive experience in the online sports betting industry will be important for long-term growth.

The salary range for this position is between $105,000 to $130,000 annually.

Qualifications

• Extensive experience working in CRM or loyalty related roles within the online sports betting industry.
• Commercially minded, data literate with strong analytical skills, and comfortable in using raw data to draw useful conclusions and make decisions.
• Comprehensive knowledge of Customer Data Platforms (e.g. Optimove, XtremePush) and/or Execution Platforms (Braze) is essential.
• Deep understanding of the online sports betting industry including promotional mechanics, loyalty schemes, and customer lifecylces.
• Demonstrate the ability to lead, motivate and organize a team, taking responsibility for their day to day management.
• Delegate effectively by utilizing excellent planning and organizational skills.
• Deal with multiple demands at once and adapt to changing requirements at short notice within a busy department and business environment.
• Work to tight deadlines on own initiative and under pressure to deliver results to meet the needs of stakeholders.
• Interact with a range of different departments and build strong cross-departmental relationships.
• Make sound, logical decisions and have the drive to see projects through to completion

Additional Information

• Leading the planning and management of customer promotions and loyalty offers and report on campaigns & business performance
• Assisting with the management of daily operations and ensure timely completion of projects and offerings, while maintaining high standards.
• Promoting a data-driven culture within the team; adopting a robust test and learn approach to CRM (e.g. A/B, MVT, Control Testing), ensuring that all learnings are captured and used to optimize future marketing campaigns.
• Defining and implementing localized CRM strategies across key territories; delivering campaign roadmaps of high standard and in a timely manner.
• Ensuring all CRM activities meets regulatory standards across all domains and territories, while maintaining an in-depth knowledge of licensing frameworks.
• Communicating goals and corresponding initiatives with leadership driving improvement for the organization and business performance.
• Maintaining an exceptional level of knowledge of all promotional mechanics and CRM platforms, and ensure that relevant team members have the same knowledge.
• Proposing workable ideas and solutions that are centered around optimizing the customer experience.
• Monitoring industry best practices and competitor trends to ensure CRM plans are relevant and delivered to the highest possible standard.
• Liaising with key stakeholders and other Marketing departments to maximize opportunities and help ensure the objectives of the department are achieved.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.