CRM Manager for Recruitment, Admissions, and Orientation

Tri--county-Technical-College; Pendleton (SC); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Long-term disability

Life insurance (employee & family)

Job summary

Tri-County Technical College is hiring a CRM Manager to lead CRM processes for Recruitment, Admissions, and Orientation (RAO). You will serve as the RAO functional CRM expert, translating departmental needs into effective CRM workflows, communications, and reports.

The role partners with the college-wide CRM team to ensure strategy alignment and data integrity. You will support data-informed decisions, develop dashboards, create training materials, and act as the primary RAO CRM trainer while

Qualifications

• Bachelor’s degree and professional experience involving collection, analysis, interpretation and presentation of quantified data.
• Master’s degree in statistics may substitute for required work experience.

Responsibilities

• Lead CRM processes and communications for RAO using the TargetX Recruitment Suite.
• Develop, monitor, and improve CRM workflows, reports, and dashboards.
• Create guides and training resources; train RAO staff on CRM usage.
• Collaborate with college-wide CRM team to align with strategy and standards.
• Provide technical and functional CRM support; participate in testing of changes.

Skills

CRM systems

Data governance

Data analytics

Training delivery

Cross-functional collab

Education

Bachelor’s degree with data analysis experience

Tools

TargetX

Job description

Are you passionate about education and eager to make a difference in the lives of students? Tri County Technical College is looking for dedicated professionals to join our dynamic team! As a leader in higher education, we pride ourselves on fostering a collaborative, supportive environment where both employees and students thrive. Work alongside a diverse group of staff, faculty, and administrators who are dedicated to student success. Be a part of a forward-thinking institution that values creativity, inclusivity, and excellence. If you are ready to contribute to the success of our great institution and grow your career We welcome applicants from all backgrounds and experiences who are committed to excellence in education.

The CRM Manager is responsible for ensuring CRM systems and processes supporting Recruitment, Admissions, and Orientation (RAO) are effectively maintained, utilized, and continuously improved to support prospective and incoming students throughout the enrollment process. Working under the direction of the Director of Recruitment, Admissions, and Orientation and in close collaboration with the Director of CRM Optimization and Strategy, the CRM Manager serves as RAO’s functional CRM expert and helps translate departmental priorities and operational needs into effective CRM processes, communications, reporting, and system functionality. The CRM Manager partners closely with the collegewide CRM team to ensure RAO processes and practices align with institutional CRM strategy, standards, and best practices.

The CRM Manager supports data-informed decision-making by maintaining reliable CRM data and reporting, identifying trends and opportunities for improvement, and providing analysis of key enrollment indicators to RAO leadership. The position contributes to a community of practice focused on collaboration, continuous learning, and student-centered improvement.

Job Functions:

CRM System & Communication Management:

Serve as the functional lead for CRM processes supporting the TargetX Recruitment Suite. Build, maintain, and manage communications on behalf of RAO within the CRM platform, ensuring communications are accurate, timely, consistent, and aligned with departmental enrollment goals and the student experience. Coordinate with departments across the College to align student communications, minimize unnecessary duplication or overlap, and support a consistent student experience throughout the enrollment process. Ensure CRM functionality supporting each enrollment term is appropriately configured and ready for use, including admissions applications, communication plans, events, and related processes. Collaborate with the collegewide CRM team and other stakeholders on system enhancements, institutional communication strategies, and CRM initiatives.

Data, Process & Department Support:

In collaboration with RAO leadership and the collegewide CRM team, develop, implement, monitor, and continuously improve CRM processes and workflows that support recruitment, admissions, orientation, and enrollment operations. Maintain strong data governance and quality standards, including monitoring data accuracy, consistency, and integrity across RAO processes. Develop and maintain reports and dashboards that support operational needs and strategic decision-making. Analyze CRM data to identify trends, process gaps, and opportunities to improve efficiency and the student experience. Collaborate with stakeholders across departments to gather requirements, address operational needs, and implement effective solutions.

Documentation, Training, & Continuous Improvement:

Continuously evaluate CRM-related procedures and workflows to identify opportunities for improvement. Develop and maintain documentation for manual and automated processes to promote continuity, consistency, and effective system use. Develop and maintain guides, procedures, and training resources for RAO CRM functionality. Serve as the primary CRM trainer and functional resource for RAO staff. In collaboration with the Director of CRM Optimization and Strategy, CRM Administrator, and appropriate stakeholders, support the planning, testing, implementation, and evaluation of system and process improvements. Promote a culture of continuous learning and shared understanding of CRM processes and best practices.

Technical & Functional Support:

Provide functional support and initial troubleshooting for CRM systems and processes used by RAO, including recruitment, admissions, communications, and event management functionality. Partner with the Director of CRM Optimization and Strategy, CRM Administrator, Information Technology, and other appropriate stakeholders to investigate technical issues, coordinate system modifications and upgrades, and assess impacts to departmental operations and the student experience. Participate in testing and validation of CRM changes prior to implementation and communicate relevant changes to RAO staff.

RAO Support & Community of Practice:

Maintain working knowledge of RAO policies, procedures, and enrollment services to ensure CRM processes and solutions effectively support departmental operations and the student experience. Actively contribute to a community of practice focused on collaboration, continuous learning, and student-centered improvement. Build effective working relationships across RAO, Student Affairs, and the College to support coordinated enrollment services. Perform other duties as assigned.

Education:

• A bachelor's degree and professional experience involving the collection, analysis, interpretation and presentation of quantified data. A master's degree in statistics may be substituted for the required work experience.

Knowledge, Skills, and Abilities:

• Proactive self-starter who works well both independently and as part of a team, overseeing projects through successful outcomes.
• Creative and analytical thinker with strong problem-solving, execution, and follow-up skills.
• Ability to understand systems and department operations matching needs of the college and department to system functionality.
• Understanding the interconnectedness of the systems, structures, and data with an enterprise CRM platform and other enterprise systems.
• Abilities in conditional logic and basic report writing.
• Ability to adapt to quickly changing priorities and manage multiple deadlines.
• Excellent verbal and written communications skills with the ability to present technical solutions to any audience.
• Ability to work with people with varying technical skills and effectively communicate complex concepts.
• Skilled in connecting complex information and developing creative solutions while maintaining strict adherence to data governance standards.

Tri-County Technical College offers a comprehensive benefits package for FTE positions that includes, but is not limited, to the following:

• Health, dental, vision,long term disability, and life insurance for employee, spouse, and children
• Life Insurance: Basic life insurance and optional supplements life insurance for employee, spouse, and children.
• 15 days annual (vacation) leave per year
• 15 days sick leave per year
• 13 paid holidays
• Paid Parental leave
• State Retirement Plan and Deferred Compensation Programs: 401k with employer contributions.
• Professional Development Opportunities: Team bonding activities/events and professional training programs.
• Employee Assistance Program (EAP): Counseling and support services.
• Work-Life Balance: Flexible work schedules, 37.5 work weeks and abbreviated Fridays.

Tri-County Technical College is committed to providing equal employment opportunities to all applicants and does not discriminate based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited, to lactation), national origin, age (40 or older), disability or genetic information.