Web & Digital Experience Specialist

Tri--county-Technical-College; Pendleton (SC); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Long-term disability

Life insurance

Vacation leave

Sick leave

Paid holidays

Parental leave

401k employer contributions

Professional development opportunities

EAP

Flexible work schedule

Job summary

Tri County Technical College is seeking a Web & Digital Experience Specialist to manage and optimize the college's online presence. Working under the Marketing Director, you will enhance content, UX, and search visibility across tctc.edu and myTCTC.

This role requires WordPress mastery, HTML/CSS skills, and a solid portfolio of digital marketing materials. You will collaborate with campus partners and provide guidance on accessibility and SEO best practices.

Qualifications

• Associate degree in art and graphics programs.
• Bachelor's degree in Marketing, Communications, Digital Media, IT, Web Development, PR or related field.
• Three years of website administration and CMS experience.
• Mastery of WordPress platform.
• Experience with HTML/CSS and responsive web content.
• Knowledge of WCAG accessibility standards.
• Experience with public-facing and intranet sites.
• Experience with SEO, ASO, and content discoverability.
• Ability to analyze data using Google Analytics 4 / Search Console.
• Adobe Creative Cloud experience for marketing materials.

Responsibilities

• Manage and maintain public and internal websites (tctc.edu, myTCTC).
• Create, update, and optimize responsive content for marketing initiatives.
• Improve usability, accessibility, functionality, and UX across properties.
• Collaborate with Marketing and campus stakeholders on content updates.
• Assist with site architecture, navigation, and content organization.
• Perform QA reviews to ensure accurate content delivery.
• Provide guidance on CMS, HTML/CSS, and digital tools.
• Design and produce print and digital marketing materials.

Skills

WordPress

HTML

CSS

SEO

Accessibility WCAG

Content management

Analytics GA4

Collaboration

Adobe CC

Education

Associate degree in Art & Graphics

Bachelor's degree in Marketing or related field

Tools

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Google Analytics 4

Google Search Console

CMS knowledge

Job description

Are you passionate about education and eager to make a difference in the lives of students? Tri County Technical College is looking for dedicated professionals to join our dynamic team! As a leader in higher education, we pride ourselves on fostering a collaborative, supportive environment where both employees and students thrive. Work alongside a diverse group of staff, faculty, and administrators who are dedicated to student success. Be a part of a forward-thinking institution that values creativity, inclusivity, and excellence. If you are ready to contribute to the success of our great institution and grow your career We welcome applicants from all backgrounds and experiences who are committed to excellence in education.

The Web & Digital Experience Specialist supports the College's digital presence through website management, content optimization, user experience enhancements, and search visibility initiatives. Working under the leadership of the Marketing Director, this position implements web and digital strategies that support institutional goals and enhance the effectiveness of the College's online communications. The position also serves as a technical resource for web content management, digital user experience, website analytics, and emerging digital technologies. Secondary to the web and digital role, the position will also do traditional graphic design work. This position does not supervise people.

Website Administration & Digital Experience

• Manage and maintain institutional public (tctc.edu) and internal websites (myTCTC).
• Create, update, and optimize responsive, mobile-friendly website content in support of marketing initiatives.
• Implement website enhancements that improve usability, accessibility, functionality, and user experience.
• Coordinate content updates and website improvements through collaboration with Marketing Account Coordinators and campus stakeholders.
• Assist with maintaining site architecture, navigation structures, and content organization to support user needs and institutional priorities.
• Monitor website functionality and conduct quality assurance reviews to ensure accurate and effective content delivery.
• Apply established web standards, accessibility guidelines, and content best practices across digital properties.
• Provide technical support and guidance related to website functionality, content management systems, and digital communications tools.

Search Optimization & Digital Discoverability

• Implement SEO and AEO best practices across websites and digital content to improve online discoverability.
• Review search and website performance data to identify opportunities for content and technical improvements.
• Stay informed regarding evolving web technologies, search algorithms, AI-driven search tools, and digital communications best practices.
• Provide recommendations regarding opportunities to improve website performance and digital discoverability.

Digital Content Support & Collaboration

• Assist website contributors by providing guidance and resources related to web content best practices, accessibility standards, SEO, AEO, and digital usability.
• Develop and maintain documentation, reference materials, and support resources for website contributors.
• Collaborate with campus partners to improve content quality, consistency, and effectiveness across digital channels.
• Design and produce high-quality print and digital marketing materials that support the College brand and various initiatives.

An associate degree in art and experience in graphics programs.

Education

• Bachelor's degree in Marketing, Communications, Digital Media, Information Technology, Web Development, Public Relations, Journalism, or a closely related field.

Experience

• Three (3) years of recent professional experience in website administration, web content management, digital communications, marketing, user experience, or a related field.
• Experience maintaining content within a Content Management System (CMS). Working knowledge of HTML, CSS, and web page structure.
• Mastery-level experience with WordPress.
• Experience creating and updating responsive web content.
• Knowledge of and experience applying accessibility standards, including WCAG guidelines and ADA compliance requirements.
• Experience with both public-facing and intranet websites.
• Experience implementing Search Engine Optimization, Answer Engine Optimization, and content discoverability strategies.
• Ability to interpret website analytics and performance data to inform recommendations using Google Analytics 4, Google Search Console, or similar analytics and webmaster tools.
• Experience conducting website quality assurance testing, usability reviews, and accessibility audits.
• Experience developing user documentation, training materials, or support resources for website contributors.
• Experience with Adobe Creative Cloud applications, including InDesign, Illustrator, and Photoshop, and the ability to serve as a backup resource for the development and production of print and digital marketing materials while adhering to institutional branding standards.
• Ability to work collaboratively with stakeholders from diverse departments while managing multiple priorities.

Tri-County Technical College offers a comprehensive benefits package for FTE positions that includes, but is not limited, to the following:

• Health, dental, vision,long term disability, and life insurance for employee, spouse, and children
• Life Insurance: Basic life insurance and optional supplements life insurance for employee, spouse, and children.
• 15 days annual (vacation) leave per year
• 15 days sick leave per year
• 13 paid holidays
• Paid Parental leave
• State Retirement Plan and Deferred Compensation Programs: 401k with employer contributions.
• Professional Development Opportunities: Team bonding activities/events and professional training programs.
• Employee Assistance Program (EAP): Counseling and support services.
• Work-Life Balance: Flexible work schedules, 37.5 work weeks and abbreviated Fridays.

Tri-County Technical College is committed to providing equal employment opportunities to all applicants and does not discriminate based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited, to lactation), national origin, age (40 or older), disability or genetic information.