CRM Manager, Acquisition

Function Health, Inc.; Austin (TX); Remote; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company dedicated to revolutionizing healthcare through innovative technology. As a CRM Manager, you'll lead impactful multi-channel campaigns that drive new member signups, collaborating with cross-functional teams to craft personalized messaging. Your data-driven insights will optimize campaign performance, ensuring we reach our mission of empowering individuals to live healthier lives. Embrace the opportunity to make a significant impact in a dynamic, remote work environment where your contributions will help shape the future of healthcare.

Qualifications

• 4+ years of experience in CRM marketing or acquisition roles.
• Proven ability to manage multi-channel campaigns effectively.

Responsibilities

• Develop and execute multi-channel CRM campaigns for new member signups.
• Analyze campaign performance and communicate insights to stakeholders.

Skills

CRM Marketing

Data Analysis

Project Management

Campaign Execution

Communication Skills

Adaptability

Tools

Iterable CRM

Marketing Technology Platforms

Analytics Tools

Job description

Function was founded with a singular focus: empower you to live 100 healthy years. We’re doing that by using the best available technology to make sure people don't suffer or die a preventable death. Function has been recognized as one of Fast Company’s Most Innovative Companies of 2024, and is venture-backed by Andreessen Horowitz (a16z). 130,000+ members have joined Function to take control of their health. We are growing our team and seeking out world-class talent that deeply believes in our mission to positively impact global health, has a relentless bias toward action and a growth mindset. Function fosters a collaborative and dynamic environment, where every day we are building the future.

Role Overview

The CRM Manager, Acquisition at Function Health will lead the creation and execution of multi-channel CRM campaigns (email, SMS, push, and direct mail) aimed at driving new member signups. This role will work cross-functionally to craft targeted, data-driven messaging and constantly iterate on strategy through testing and performance analysis to optimize prospective member campaign conversion rates.

Key Responsibilities

• Develop and execute end-to-end CRM campaigns from concept to delivery across multiple channels (email, SMS, push notifications, and direct mail) to drive new member signups.
• Collaborate with cross-functional teams (e.g., Product, Creative, and Analytics) and utilize customer insights to craft compelling, personalized messaging that resonates with prospective members.
• Analyze campaign performance metrics and communicate insights and recommendations to key stakeholders regularly.
• Own and prioritize the CRM roadmap for acquisition, aligning initiatives with business goals and KPIs based on estimated impact and effort.
• Test and iterate on lead capture strategies on-site to continuously optimize conversion rates and enhance the effectiveness of acquisition campaigns.
• Drive continuous improvement in CRM acquisition strategy by leveraging customer data, running A/B tests, and regular analysis to optimize performance.

Qualifications

• Minimum of 4 years of experience in CRM marketing, acquisition, or related roles, ideally within a subscription or membership environment.
• Proven experience in managing and executing campaigns across email, SMS, push, and/or direct mail channels.
• Excellent project management skills with the ability to handle multiple campaigns simultaneously.
• Data-driven mindset with the ability to analyze and leverage data for campaign optimization.
• Ability to adapt to changing priorities and quickly shift focus based on evolving business needs.
• Preferred: Technical proficiency with Iterable CRM platforms, marketing technology platforms, tracking, and analytics tools.

To be a strong fit you also need:

• Bias Toward Action: Demonstrated ability to take initiative, make decisions under uncertainty, and move initiatives forward even in the face of ambiguity. We value individuals who are self-starters and ready to act on opportunities and challenges alike.
• Grit: Demonstrates perseverance and passion for long-term goals; resilient in the face of challenges and setbacks.
• Entrepreneurial Spirit: Strong adaptability to changing business needs with a knack for building and optimizing processes. Your entrepreneurial mindset will be crucial in navigating the dynamic landscape of our industry, ensuring our platform remains competitive and responsive to user needs.
• Communication: Excellent communication skills. Effective communication is vital for cross-functional collaboration and ensuring alignment across our organization.
• Remote Work Adaptability: Comfort with remote work environments, demonstrating the ability to stay productive and connected with the team irrespective of physical location.
• Continuous Improvement: A willingness to question assumptions and a commitment to continuous improvement. Your openness to feedback and dedication to personal and professional growth will contribute significantly to our collective success.

While the core competencies are essential, we highly value individuals with start-up experience, especially former founders or early hires. This experience indicates a versatile skill set and an ability to thrive in fast-paced, evolving environments.

Join the Function Health team and become a part of our mission to revolutionize healthcare. Work with us to make a difference in the lives of thousands, ensuring a healthier future for all. Discover more about us and how we're changing the face of healthcare at Function Health.

What is Function’s approach to remote work? Function is 100% remote across the United States, from Austin to New York to San Francisco. We meet up in person on occasion.

At Function, we celebrate diversity and are committed to building a diverse and inclusive workforce. As an equal opportunity employer, we do not discriminate on the basis of race, color, gender identity, ancestry, religion, age, sexual orientation, national origin, disability, marital status, Veteran status, or any other occupationally irrelevant criteria.

Ready to apply?