CRM Manager, Acquisition

Function Health; Austin (TX); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative health-focused company is seeking a dynamic CRM Manager to lead multi-channel acquisition campaigns. This role involves crafting personalized messaging, analyzing performance metrics, and collaborating with cross-functional teams to optimize conversion rates. Join a mission-driven organization that leverages cutting-edge technology to enhance healthcare outcomes. As a 100% remote position, you'll have the flexibility to work from anywhere in the U.S. while contributing to a healthier future for all. If you thrive in a fast-paced environment and are passionate about making a positive impact, this opportunity is for you.

Qualifications

• 4+ years of experience in CRM marketing, ideally in a subscription environment.
• Proven ability to manage and execute multi-channel campaigns.

Responsibilities

• Develop and execute multi-channel CRM campaigns to drive new member signups.
• Analyze campaign performance and communicate insights to stakeholders.

Skills

CRM Marketing

Campaign Management

Data Analysis

Project Management

A/B Testing

Education

Bachelor's Degree

Tools

Iterable CRM

Marketing Technology Platforms

Analytics Tools

Job description

Join to apply for the CRM Manager, Acquisition role at Function Health.

Get AI-powered advice on this job and more exclusive features.

Function was founded with a singular focus: empower you to live 100 healthy years. We’re doing that by using the best available technology to make sure people don't suffer or die a preventable death. Function has been recognized as one of Fast Company’s Most Innovative Companies of 2024, and is venture-backed by Andreessen Horowitz (a16z). Over 130,000 members have joined Function to take control of their health. We are growing our team and seeking world-class talent who believe in our mission to positively impact global health, possess a relentless bias toward action, and have a growth mindset. Function fosters a collaborative and dynamic environment, where every day we are building the future.

Role Overview

The CRM Manager, Acquisition at Function Health will lead the creation and execution of multi-channel CRM campaigns (email, SMS, push, and direct mail) aimed at driving new member signups. This role will work cross-functionally to craft targeted, data-driven messaging and constantly iterate on strategy through testing and performance analysis to optimize prospective member campaign conversion rates.

Key Responsibilities

1. Develop and execute end-to-end CRM campaigns from concept to delivery across multiple channels (email, SMS, push notifications, and direct mail) to drive new member signups.
2. Collaborate with cross-functional teams (e.g., Product, Creative, and Analytics) and utilize customer insights to craft compelling, personalized messaging that resonates with prospective members.
3. Analyze campaign performance metrics and communicate insights and recommendations to key stakeholders regularly.
4. Own and prioritize the CRM roadmap for acquisition, aligning initiatives with business goals and KPIs based on estimated impact and effort.
5. Test and iterate on lead capture strategies on-site to continuously optimize conversion rates and enhance the effectiveness of acquisition campaigns.
6. Drive continuous improvement in CRM acquisition strategy by leveraging customer data, running A/B tests, and regular analysis to optimize performance.

Qualifications

1. Minimum of 4 years of experience in CRM marketing, acquisition, or related roles, ideally within a subscription or membership environment.
2. Proven experience in managing and executing campaigns across email, SMS, push, and/or direct mail channels.
3. Excellent project management skills with the ability to handle multiple campaigns simultaneously.
4. Data-driven mindset with the ability to analyze and leverage data for campaign optimization.
5. Ability to adapt to changing priorities and quickly shift focus based on evolving business needs.
6. Preferred: Technical proficiency with Iterable CRM platforms, marketing technology platforms, tracking, and analytics tools.

Additional Qualities

• Bias Toward Action: Demonstrated ability to take initiative, make decisions under uncertainty, and move initiatives forward even in the face of ambiguity.
• Grit: Demonstrates perseverance and passion for long-term goals; resilient in the face of challenges and setbacks.
• Entrepreneurial Spirit: Strong adaptability to changing business needs with a knack for building and optimizing processes.
• Communication: Excellent communication skills for cross-functional collaboration and organizational alignment.
• Remote Work Adaptability: Comfort with remote work environments, maintaining productivity and team connectivity.
• Continuous Improvement: Willingness to question assumptions and a commitment to ongoing growth.

While core competencies are essential, we highly value individuals with start-up experience, especially former founders or early hires, as this indicates a versatile skill set and ability to thrive in fast-paced, evolving environments.

Join the Function Health team and contribute to our mission to revolutionize healthcare. Work with us to make a difference in thousands of lives, ensuring a healthier future for all. Learn more about us and our innovative approach at Function Health.

Remote Work Policy

Function is 100% remote across the United States, from Austin to New York to San Francisco, with occasional in-person meetups.

We celebrate diversity and are committed to building an inclusive workforce. We do not discriminate based on race, color, gender identity, religion, age, sexual orientation, national origin, disability, marital status, Veteran status, or any other irrelevant criteria.