CRM & Loyalty Growth Marketing Manager

Gelson's Markets; Santa Fe Springs (CA); On-site; USD 88,000 - 95,000; Full time

Job summary

Gelson’s Markets is seeking a Loyalty, Customer Growth & Digital Marketing Manager in Santa Fe Springs, CA. Lead the Rewards/Loyalty program, CRM, and lifecycle marketing to drive acquisition, activation, engagement, and retention, while connecting digital marketing initiatives with in-store experiences.

You will collaborate with Campaign Strategy, Content, Creative, Marketing Operations, IT, and external partners to optimize customer growth and loyalty programs, translating insights into

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing or related field preferred.
• Approximately 4–7 years of experience in loyalty, CRM, lifecycle marketing, digital marketing, e-commerce, or related discipline.
• Experience managing customer loyalty or membership programs preferred.

Responsibilities

• Develop and optimize Gelson’s Rewards/Loyalty program enrollment, activation, engagement, retention, and member-value initiatives.
• Create segmentation and personalization strategies to improve message relevance and customer value.
• Manage digital growth programs to increase acquisition, engagement, and incremental revenue.
• Coordinate with internal teams and external partners to align loyalty and digital initiatives with brand objectives.
• Monitor performance and translate insights into actionable improvements.

Skills

Loyalty program design

CRM & lifecycle marketing

Digital marketing

Data analysis

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, Digital Marketing

Tools

Marketing platforms (CRM, email, e-commerce)

Job description

Gelson’s Markets is seeking a Loyalty, Customer Growth & Digital Marketing Manager in Santa Fe Springs, CA. Lead the Rewards/Loyalty program, CRM, and lifecycle marketing to drive acquisition, activation, engagement, and retention, while connecting digital marketing initiatives with in-store experiences.

You will collaborate with Campaign Strategy, Content, Creative, Marketing Operations, IT, and external partners to optimize customer growth and loyalty programs, translating insights into