Lifecycle CRM & Loyalty Growth Manager

MP Management #3, LLC; Toledo, Northern (OH, KY); Hybrid; USD 88,000 - 95,000; Full time

Job summary

Marco’s Franchising, LLC seeks a Manager of CRM & Loyalty to lead the strategy, execution and optimization of customer retention and rewards programs. You will analyze data to design personalized, multi-channel campaigns that maximize LTV and brand engagement across channels.

The role focuses on lifecycle marketing, customer retention and Marco’s loyalty program, driving cross-functional collaboration with Brand, Digital Marketing, BI and Operations.

Qualifications

• Bachelor’s degree in Marketing or related field required.
• 4–6 years: experience overseeing strategy, execution and optimization of customer retention and rewards programs.
• Proficient in CRM platforms, data analysis and cross-functional collaboration.

Responsibilities

• Develop CRM strategies to enhance customer engagement and loyalty.
• Analyze customer data for actionable insights to inform future strategies and improve engagement.
• Develop targeted marketing campaigns (email, text, loyalty programs) to improve retention and LTV.
• Collaborate with Brand, Product Innovation, Digital Marketing, BI & MTech to align CRM initiatives with business goals.
• Oversee day-to-day operations and evolution of the brand's loyalty program, including tier structures and rewards campaigns.
• Develop communications/reporting for franchisees, operations and field marketing teams.
• Establish campaign KPIs and analyze performance to maximize ROI.

Skills

Organizational skills

Independent thinker

Communication

Stakeholder management

Leadership

Multi-tasking

Education

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Microsoft Office

CDPs and loyalty tools

Job description

Marco’s Franchising, LLC seeks a Manager of CRM & Loyalty to lead the strategy, execution and optimization of customer retention and rewards programs. You will analyze data to design personalized, multi-channel campaigns that maximize LTV and brand engagement across channels.

The role focuses on lifecycle marketing, customer retention and Marco’s loyalty program, driving cross-functional collaboration with Brand, Digital Marketing, BI and Operations.