CRM & Loyalty Growth Manager

Marco's Pizza (Marco's Franchising, LLC); Toledo (OH); On-site; USD 85,000 - 115,000; Full time

Job summary

Marco’s Franchising, LLC is seeking a Manager of CRM & Loyalty to lead customer retention and rewards strategy. You will analyze data, design personalized, multi-channel campaigns, and drive loyalty initiatives to maximize lifetime value and brand engagement.

The role requires coordinating with Brand, Product Innovation, Digital Marketing, BI and MTech to ensure CRM programs align with business goals and deliver measurable ROI across franchise networks.

Qualifications

• 4 - 6 years: Previous experience overseeing strategy, execution & optimization of customer retention & rewards programs
• Bachelor's degree in Marketing or related field

Responsibilities

• Develop and implement CRM Strategies to enhance customer engagement & loyalty.
• Regularly analyze customer data for actionable insights to inform future strategies & improve customer engagement.
• Develop targeted marketing campaigns, including email, Text and Loyalty programs to improve customer retention and lifetime value.
• Collaborate with Brand, Product Innovation, Digital Marketing, BI & MTech to align CRM initiatives with broader business goals and ensure seamless execution of campaigns.
• Loyalty Program Management: Oversee the day-to-day operations and strategic evolution of the brand's loyalty program, including tier structures and reward campaigns.
• Collaborate with BI to develop relevant communications/reporting for franchisees, operations and field marketing teams.
• Develop campaign KPIs and analyze performance against them to ensure maximum ROI.

Skills

CRM strategy

Data analysis

Campaign management

Cross-functional collaboration

Stakeholder management

Leadership

Communication skills

Franchise system experience

CDP familiarity

Problem solving

Education

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Microsoft Office

Job description

Marco’s Franchising, LLC is seeking a Manager of CRM & Loyalty to lead customer retention and rewards strategy. You will analyze data, design personalized, multi-channel campaigns, and drive loyalty initiatives to maximize lifetime value and brand engagement.

The role requires coordinating with Brand, Product Innovation, Digital Marketing, BI and MTech to ensure CRM programs align with business goals and deliver measurable ROI across franchise networks.