CRM & Loyalty Growth Architect

Discoup; Spain (TX); On-site; USD 150,000 - 210,000; Full time

Job summary

Discoup, a leading platform for online shopping incentives, is seeking a Head of CRM & Loyalty Growth to lead CRM and Loyalty as revenue channels across web and app. You will own strategy, segmentation, automation, data analysis, and AI-powered workflows, building lifecycle journeys from welcome to reactivation, with a remote-first setup and occasional travel.

You will drive customer lifetime value by optimizing registrations, engagement, and repeat purchases, while collaborating with internal

Qualifications

• 7+ years in CRM, Lifecycle Marketing, Loyalty or growth roles.
• Hands-on CRM and Loyalty program execution with measurable revenue impact.
• Proven experience owning CRM/Loyalty revenue targets.

Responsibilities

• Define and execute CRM & Loyalty revenue strategy across Discoup markets.
• Own lifecycle journeys from welcome to reactivation and loyalty monetization.
• Build reporting, dashboards and APAC/intl segmentation frameworks.
• Lead a remote team and collaborate with data/engineering partners.

Skills

CRM & Loyalty

Lifecycle Marketing

Retention Marketing

Revenue Growth

Data Analytics

HubSpot

Salesforce Marketing Cloud

Braze

Iterable

English Fluency

Tools

HubSpot

Salesforce Marketing Cloud

Braze

Iterable

SQL

Job description

Discoup, a leading platform for online shopping incentives, is seeking a Head of CRM & Loyalty Growth to lead CRM and Loyalty as revenue channels across web and app. You will own strategy, segmentation, automation, data analysis, and AI-powered workflows, building lifecycle journeys from welcome to reactivation, with a remote-first setup and occasional travel.

You will drive customer lifetime value by optimizing registrations, engagement, and repeat purchases, while collaborating with internal