CRM & Loyalty Lead — Personalization & Growth

Orveon Global; New York (NY); Hybrid; USD 98,000 - 130,500; Full time

Benefits offered by this job

Hybrid work model

Work from anywhere

Free product program

Development opportunities

Community volunteering

Job summary

Orveon Global is seeking a strategic Loyalty and CRM Manager to architect segmentation across bareMinerals, Laura Mercier, and Buxom. You will lead CRM strategy, drive loyalty program design, and translate insights into personalized customer experiences across digital touchpoints.

You will own the loyalty calendar, manage rewards, monitor points liability with finance, and collaborate with merchandising, digital, and IT to optimize customer lifetime value and retention.

Qualifications

• Proven experience in building and managing CRM strategies, loyalty programs, and customer segmentation.
• Strong data analysis skills to segment audiences and measure campaign performance.
• Experience with email, SMS, and push notification campaigns.
• Ability to manage points liability and forecast program costs.
• Cross-functional collaboration with merchandising, digital, and IT teams.
• Excellent written and verbal communication and project management.

Responsibilities

• Develop and execute the CRM strategy and roadmap across brands.
• Design and optimize loyalty program architecture, mechanics, and tiers.
• Manage loyalty marketing calendar and member promotions.
• Oversee rewards catalog and refresh offerings.
• Monitor points liability and forecast its impact with finance.
• Provide regular program performance updates to leadership.
• Implement loyalty personalization on site with web teams.

Skills

CRM & Loyalty expertise

Data-driven analytics

Marketing campaigns (email/SMS/push)

Financial acumen

Cross-functional collaboration

Customer-centric mindset

Communication & organization

Job description

Orveon Global is seeking a strategic Loyalty and CRM Manager to architect segmentation across bareMinerals, Laura Mercier, and Buxom. You will lead CRM strategy, drive loyalty program design, and translate insights into personalized customer experiences across digital touchpoints.

You will own the loyalty calendar, manage rewards, monitor points liability with finance, and collaborate with merchandising, digital, and IT to optimize customer lifetime value and retention.