CRM & Lifecycle Marketing Lead – Personalization & Retention

Randstad USA; San Francisco (CA); On-site; USD 85,000 - 110,000; Full time

Job summary

Randstad, in partnership with Levi Strauss & Co., is seeking a data-driven Assistant Manager to join our CRM & Lifecycle Marketing team.

You will shape our customer retention strategy across email, mobile messaging, and loyalty experiences, leveraging customer insights, segmentation, testing, and personalization to optimize lifecycle journeys that drive engagement, repeat purchases, and long-term customer value.

Qualifications

• BS/BA in marketing, business, or related field, or equivalent experience.
• 2–3 years of experience in B2C marketing or a similar role.
• Self-starter who takes initiative and demonstrates excellent follow-through.
• Excellent project management skills with precise attention to detail and natural curiosity.
• Ability to work under pressure, agile, thrives in a fast-paced environment.
• Willingness to test new ideas in a channel.
• Excellent written and verbal communications skills.
• Deep understanding of the B2C customer journey from top to bottom of the marketing funnel.
• Strong analytical skills with experience using web analytics tools; ability to turn numbers into actionable insights.
• Cordial and Movable Ink experience a plus.

Responsibilities

• Support Marketing Manager with strategy, execution, and optimization of CRM lifecycle marketing programs across email and mobile messaging.
• Develop and optimize lifecycle programs leveraging segmentation and personalization to drive engagement and retention.
• Build and maintain a testing roadmap with A/B testing and customer insights to improve performance.
• Own performance reporting for lifecycle programs, presenting insights, test results, and recommendations to leadership and cross-functional partners.
• Manage end-to-end execution of lifecycle campaigns, overseeing planning, asset delivery, QA, and deployment.
• Partner cross-functionally with Loyalty, Retail, Product, Analytics, Data Science, Creative, Merchandising, and external vendors to uncover customer insights and deliver personalized experiences.

Skills

B2C marketing

Project management

Analytical skills

Communication

Education

BS/BA in marketing or related field

Tools

Web analytics

Cordial

Movable Ink

Job description

Randstad, in partnership with Levi Strauss & Co., is seeking a data-driven Assistant Manager to join our CRM & Lifecycle Marketing team.

You will shape our customer retention strategy across email, mobile messaging, and loyalty experiences, leveraging customer insights, segmentation, testing, and personalization to optimize lifecycle journeys that drive engagement, repeat purchases, and long-term customer value.