Assistant Manager, CRM & Lifecycle Marketing

Randstad USA; San Francisco (CA); On-site; USD 85,000 - 110,000; Full time

Job summary

Randstad, in partnership with Levi Strauss & Co., is seeking a data-driven Assistant Manager to join our CRM & Lifecycle Marketing team.

You will shape our customer retention strategy across email, mobile messaging, and loyalty experiences, leveraging customer insights, segmentation, testing, and personalization to optimize lifecycle journeys that drive engagement, repeat purchases, and long-term customer value.

Qualifications

• BS/BA in marketing, business, or related field, or equivalent experience.
• 2–3 years of experience in B2C marketing or a similar role.
• Self-starter who takes initiative and demonstrates excellent follow-through.
• Excellent project management skills with precise attention to detail and natural curiosity.
• Ability to work under pressure, agile, thrives in a fast-paced environment.
• Willingness to test new ideas in a channel.
• Excellent written and verbal communications skills.
• Deep understanding of the B2C customer journey from top to bottom of the marketing funnel.
• Strong analytical skills with experience using web analytics tools; ability to turn numbers into actionable insights.
• Cordial and Movable Ink experience a plus.

Responsibilities

• Support Marketing Manager with strategy, execution, and optimization of CRM lifecycle marketing programs across email and mobile messaging.
• Develop and optimize lifecycle programs leveraging segmentation and personalization to drive engagement and retention.
• Build and maintain a testing roadmap with A/B testing and customer insights to improve performance.
• Own performance reporting for lifecycle programs, presenting insights, test results, and recommendations to leadership and cross-functional partners.
• Manage end-to-end execution of lifecycle campaigns, overseeing planning, asset delivery, QA, and deployment.
• Partner cross-functionally with Loyalty, Retail, Product, Analytics, Data Science, Creative, Merchandising, and external vendors to uncover customer insights and deliver personalized experiences.

Skills

B2C marketing

Project management

Analytical skills

Communication

Education

BS/BA in marketing or related field

Tools

Web analytics

Cordial

Movable Ink

Job description

Randstad, in partnership with Levi Strauss & Co., is looking for a data-driven Assistant Manager to join our CRM & Lifecycle Marketing team. This role will play a key role in shaping our customer retention strategy across email, mobile messaging, and loyalty experiences. You will leverage customer insights, segmentation, testing, and personalization to optimize lifecycle journeys that drive engagement, repeat purchases, and long-term customer value. Working closely with cross-functional partners, you'll help create customer experiences that reflect our brand's voice and values while delivering a best-in-class experience across eCommerce and retail. This individual will report to the CRM & Lifecycle Marketing Manager.

KEY RESPONSIBILITIES:

• Support Marketing Manager with strategy, execution, and optimization of CRM lifecycle marketing programs across email and mobile messaging.
• Develop and optimize lifecycle programs that leverage segmentation and personalization to drive engagement and retention.
• Build and maintain a testing roadmap, leveraging A/B testing and customer insights to continuously improve campaign and journey performance.
• Own performance reporting for lifecycle programs, presenting insights, test results, and data-driven recommendations to leadership and cross-functional partners.
• Manage the end-to-end execution of lifecycle campaigns, overseeing planning, asset delivery, QA, and deployment to ensure a best-in-class customer experience.
• Partner cross-functionally with Loyalty, Retail, Product, Analytics, Data Science, Creative, Merchandising, and external vendors to uncover customer insights, develop audience strategies, and deliver personalized, customer-centric experiences.

QUALIFICATIONS:

• BS/BA in marketing, business, or related field, or equivalent experience
• At least 2-3 years of experience in B2C marketing or a similar role
• Must be a self-starter who takes initiative and demonstrates excellent follow-through
• Excellent project management skills with precise attention to detail and natural curiosity
• Ability to work under pressure, agile, thrives under a fast-paced environment
• Fearless – willing to test new ideas in a channel
• Excellent written and verbal communications skills
• Must have deep understanding of B2C customer journey from top to bottom of marketing funnel
• Strong analytical skills with previous experience using web analytics tools; have the ability to turn numbers into actionable insights
• Cordial and Movable Ink experience a plus

Randstad is an at-will employer. This means that either the company or the employee may terminate the employment relationship at any time, for any reason, with or without notice.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail].

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

This posting is open for thirty (30) days.