Head of CRM & lifecycle in e-commerce

Scento; United States; Remote; USD 128,000 - 167,000; Full time

Benefits offered by this job

Top-end salary (EUR 115k–150k)

Perfume budget

Learning budget 2,500 EUR/год

30 days paid vacation

Home office budget

Equipment of your choice

Annual performance bonus

Job summary

Scento, европейский лидер по декантам духов, ищет руководителя CRM/lifecycle-маркетинга. Ваша задача — развивать email, SMS и мессенджеры на нескольких языках, планировать календарь кампаний и увеличивать LTV через персонализацию и тестирование.

Кандидатам требуется более 8 лет опыта в CRM, знание мультиязычных программ и свободный английский. Предоставляется бонус за результаты, а также гибкие условия и бюджет на обучение.

Qualifications

• Опыт более 8 лет в CRM или lifecycle-маркетинге, не менее 3 лет на руководящей роли в e-commerce или D2C бренде.
• Сильные навыки в сегментации, экспериментах и доставляемости.
• Опыт мультиязычных программ в Европе.
• Свободный английский.

Responsibilities

• Вы отвечаете за email, SMS и мессенджеры на многих языках: welcome journeys, cart abandonment, reminders и launches.
• Увеличиваете повторные покупки и LTV за счет сегментации и персонализации.
• Планируете CRM-календарь вокруг запусков, подарков и ароматного адвент-календаря.
• Сотрудничаете с Data и Engineering по событиям, аудиториям и deliverability.
• Проводите тестирование и демонстрируете дополнительную выручку.

Skills

Лидерство

Сегментация аудиторий

Эксперименты/AB тесты

Deliverability/доставляемость

Английский язык (свободно)

Job description

Описание

Scento is Europe's largest website for perfume decants. Founded in 2024, the company is headquartered in Paris at Place Vendome and has a second office in Berlin. Scento offers more than 1,000 original designer and niche fragrances from a portfolio of 200 perfume houses as decants: 2 ml, 5 ml and 8 ml bottles and, for most fragrances, a 30 ml bottle. Samples of niche and designer fragrances let you discover a scent before deciding on a full bottle.

Задачи

You are responsible for email, SMS and messaging programs in many languages: welcome journeys, cart abandonment, browse reminders, win-back and launches. You increase repeat purchases and Customer Lifetime Value with segmentation and personalization. You plan the CRM calendar around launches, gifts and the perfume advent calendar. You work with Data and Engineering on events, audiences and deliverability. You test relentlessly and demonstrate incremental revenue.

Требования

• More than 8 years of experience in CRM or lifecycle marketing, including at least 3 years in a leadership role at an e-commerce or D2C brand.
• Strong skills in segmentation, experimentation and deliverability.
• Experience with multilingual programs in Europe.
• Fluent English.
• Будет плюсом: French or German is a plus

Условия

• A salary at the top end of the market plus an annual performance bonus.
• A generous monthly perfume budget to explore the entire catalog.
• A personal learning budget of EUR 2,500 per year for courses, conferences and books.
• 30 days of paid vacation per year, in addition to public holidays.
• The equipment of your choice and a home office budget.
• Real responsibility and quick decisions in a company growing rapidly across Europe.
• EUR 115,000 to EUR 150,000 gross per year, full-time, permanent, plus an annual performance bonus.