CRM Manager

Applied Labs; New York, Northern (NY, KY); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Hybrid work in NYC

Paid Time Off

401(K) with 100% match on the first 5%

Company Holidays

Paid Parental Leave

Product discount

Life Insurance

Dental & Vision

Commuter benefits

Job summary

ELEMIS is seeking a strategic yet hands-on Manager, Customer Journey (CRM) to strengthen and scale our customer lifecycle and retention programs in NY. You will manage day-to-day CRM execution across email and SMS while contributing to broader lifecycle strategy.

As CRM Manager, you will lead campaigns, partner with Global CRM teams, and deliver insights connecting CRM with site experience to drive revenue and long-term retention. This hybrid role offers NYC office days and remote work.

Qualifications

• Design lifecycle and retention strategies across acquisition, onboarding, engagement, repeat purchase, loyalty, and churn prevention.
• Plan, execute, and govern email and SMS programmes with calendars, journeys, QA, consent, deliverability, and list health.
• Define CRM KPIs, dashboards, forecast channel performance, and translate data into promotions and e-commerce decisions.
• Use customer attributes and behavior for relevant messages, timing, and experiences across segments.
• Create structured testing programs across creatives, offers, audiences, cadence, and journeys.
• Align global and U.S. stakeholders, influence leaders, and develop junior team members.

Responsibilities

• Shape and execute lifecycle and retention initiatives to support revenue and CLV growth.
• Collaborate with Global CRM and Digital teams, sharing U.S. feedback for global planning.
• Oversee day-to-day planning and execution of campaigns across email and SMS.
• Maintain best practices in deliverability, list health, segmentation, and personalisation.
• Drive testing and optimisation to improve open, click, and conversion rates.
• Own CRM KPI dashboards and reporting on engagement, retention, churn, LTV, and revenue.
• Translate CRM data into insights for promotions, merchandising, and conversion optimization.
• Partner with leadership to forecast retention and CRM channel performance and budgets.
• Present findings to influence CRM and e-commerce strategies at reviews.
• Lead initiatives to increase repeat purchases, loyalty, and brand advocacy.
• Ensure loyalty/CRM programs integrate with digital marketing, e-commerce, and customer service.

Skills

Lifecycle strategy

Campaign management

Customer analytics

Segmentation

Experimentation

Cross-functional leadership

Job description

Department: E-Commerce

Location: Head Office, New York

Compensation: $85,000 - $95,000 / year

ELEMIS are seeking a strategic yet hands‑on Manager, Customer Journey (CRM) to strengthen and scale our customer lifecycle and retention programs. In this role, you will manage day‑to‑day CRM execution across email and SMS while contributing to broader lifecycle strategy. You’ll leverage data to deliver personalization, optimize engagement, and support initiatives that grow customer lifetime value.

As CRM Manager, you will act as the channel lead — owning campaign execution, segmentation, and testing — while partnering with the Director, VP of Digital Channels, and Global CRM teams to ensure U.S. needs are represented in global planning. You’ll also deliver insights that help connect CRM with site experience, driving both revenue and long‑term retention.

What You Will Do:

• Partner with the U.S. Director and Global Head of CRM to shape and execute lifecycle and retention initiatives that support revenue and CLV growth.
• Act as the key liaison with Global CRM/Digital teams, sharing U.S. feedback, performance insights, and customer needs to inform global planning and platform enhancements.
• Oversee day-to-day planning and execution of campaigns across email and SMS, ensuring alignment with lifecycle strategy.
• Maintain best practices in deliverability, list health, segmentation, and personalization.
• Drive testing and optimization strategies (creative, cadence, targeting) to improve open, click, and conversion rates.
• Own CRM KPI dashboards and reporting (engagement, retention, churn, LTV, revenue contribution).
• Translate CRM data into insights that inform e-commerce promotional planning, merchandising strategies, and conversion optimization.
• Partner with leadership to support budget planning and forecast customer retention and CRM channel performance.
• Present findings that influence both CRM and e-commerce strategies at the monthly and quarterly business review level.
• Lead initiatives that increase repeat purchase, loyalty, and brand advocacy.
• Ensure loyalty and CRM programs are integrated into digital marketing, e-commerce, and customer service touchpoints.
• Continuously refine programs based on data, feedback, and industry best practices.
• Collaborate with Digital Marketing, E-commerce, and Brand teams to align CRM within the larger digital ecosystem.
• Manage and mentor associates/coordinator, guiding day-to-day execution and professional development.

What We Are Looking For:

• Lifecycle and retention strategy: The ability to design customer journeys across acquisition, onboarding, engagement, repeat purchase, loyalty, win-back, and churn prevention—connecting each stage to revenue and customer lifetime value (CLV).
• CRM campaign and channel management: The ability to plan, execute, and govern email and SMS programmes reliably, including campaign calendars, automated journeys, QA, consent, deliverability, list health, and operational best practices.
• Customer analytics and commercial insight: The ability to define CRM KPIs, build useful dashboards, forecast channel performance, and turn customer data into recommendations for promotions, merchandising, e-commerce conversion, and budget decisions. This includes understanding retention, churn, cohort behaviour, LTV, engagement, and incremental revenue.
• Segmentation and personalisation: The ability to use customer attributes, behaviours, purchase history, engagement signals, and lifecycle stage to deliver relevant messages, offers, timing, and experiences to distinct audiences. Effective segmentation supports engagement, deliverability, and commercial performance.
• Experimentation and optimisation: The ability to create a structured testing programme across creative, offers, audiences, cadence, timing, and journeys. This includes forming hypotheses, selecting meaningful success metrics, using control groups where appropriate, and applying results to future activity. Testing should connect to outcomes such as conversion, retention, and revenue—not only opens and clicks.
• Cross-functional leadership and influence:The ability to align global and U.S. stakeholders, influence senior leaders with clear recommendations, integrate CRM across e-commerce, digital marketing, brand, and customer service, and develop junior team members.

What We Offer You!*

• This is a Hybrid role based three days per week (Tuesday, Wednesday, Thursday) in our NYC office, and two days (Monday and Friday) working from home
• Paid Time Off
• 401(K) with 100% match on the first 5%
• Company Holidays
• Paid Parental Leave
• Generous ELEMIS product discount
• Supplemental & Basic Life Insurance
• Dental & Vision
• Commuter benefits
• and more perks designed around wellbeing and balance